Kids' Daily Enrichment Multivitamins

4503 reviews
🔥 1,908+ sold every 24 hours

Give your kids the nutrition they need to fight the effects of Hidden Hunger - with 21 organic superfoods & just 2 delicious gummies a day!

83% of customers say First Day vitamins are supporting their child's overall behavior.

82% said these vitamins are improving their child's overall moodiness, irritability and sleep.

97% agree that First Day is better than other vitamin brands they have tried.

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Ingredients

We are thoughtful about the ingredients we select, use REAL organic fruits & vegetables, and keep out long lists of ingredients that can't even be pronounced.

Organic Superfoods Blend: Apple, Kale, Broccoli, Spinach, Carrot, Parsley, Beet, Green Cabbage, Raspberry, Blueberry, Strawberry, Tomato, Aronia Berry, Chlorella, Maca, Moringa, Reishi Mushroom, Cordyceps Mushroom, Lion's Mane Mushroom, Turmeric, Ginger.

Other Ingredients: Organic Tapioca Syrup, Organic Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Superfood Blend, Organic Sunflower Oil, Organic Carnauba Wax.

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.

Supplement Facts

Our multivitamin gummies are designed to fill in the gaps left by a normal childhood diet, focusing on the 9 micronutrients that children most commonly lack.

4 Kids Enrichment Supplement Facts
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You'll receive a stylish refillable bottle on your first order, then receive our eco-friendly refill pouches every 30 days on a pediatrician-recommended schedule.

Plus, you'll receive these benefits:

  • Save 15% every single month.
  • Delivered right to your doorstep for free.
  • Easy management - skip or pause whenever you need.
  • VIP access to sales, gifts, early access & more.
  • Cancel anytime.
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Real Wholesome®

Real Wholesome®.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Vegan. Cruelty Free. Non GMO. Free of allergens, artificial colors & flavors.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Repeatedly tested for potency & purity.

800,000+ happy customers

"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"

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Brandi C.

Amarillo, TX

"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"

Rachel Y.

Montgomery, AL

"Every ingredient in these vitamins are beneficial and the added ingredients have no toxic effect- which is something you don’t find in other brands."

Jamie C.

Ada, OK

"First Day will be part of our nightly routine for a very long time. So happy I stumbled upon them and LOVE the auto-ship subscription option!"

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Kasey L.

Rochester, NY

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Fighting Hidden Hunger

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

3 reasons why parents believe we make the best children's multivitamins

21 Organic Superfoods

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with a blend of 21 organic superfoods full of good-for-you antioxidants and phytonutrients.* Real food. Real simple.

Up To 75% Less Sugar

Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!

The Latest Science

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.*

Kids TLC Starter Pack

Belly-Biotic and Multivitamin gummies are the perfect pair - formulated to improve your child’s overall health & wellness. Our Kids Belly-Biotic actually increases the body’s ability to absorb the nutrients from multivitamins (and food in general!). If you're new to First Day, our Kids TLC Starter Pack includes a 30-day supply of each, making your mornings that much easier!

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Formulated With Purpose

Packed with 9 Key Vitamins to Support Critical Areas for Optimal Growth and Development*

Benefits Of Taking Kids Vitamins Daily

93% of kids don't eat enough vegetables. Filling in the gaps better supports...*

  • Healthy Growth and development
  • Brain Function
  • Immunity Support
  • Emotional Development

45 Day Money-Back Guarantee

We're confident this is the best vitamin you'll ever give to your kids. But we understand you may be skeptical. So give it a try...worry-free! Have your kids try a gummy (sneak a taste for yourself too). If you're still not happy, just send it back.

kids vitamins FAQs

What's the full nutrition facts of your vitamin?

We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)

Ingredients:

Vitamin A (as beta carotene) 130 mcg RAE

Vitamin C (as ascorbic acid) 20 mg

Vitamin D3 (as cholecalciferol from lichens) 10 mcg

Vitamin K (as menaquinone-7) 25 mcg

Vitamin B1 (as thiamine mononitrate) 0.3 mg

Vitamin B2 (as riboflavin) 0.333 mg

Vitamin B6 (as pyridoxine hydrochloride) 0.38 mg

Folate (as L-methyltetrahydrofolate, calcium salt) 80 mcg DFE

Vitamin B12 (as methylcobalamin) 1.8 mcg

Other Ingredients: Organic Tapioca Syrup, Organic Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Superfood Blend, Organic Sunflower Oil, Organic Carnauba Wax.

Why do you have less than 100% of daily values?

Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.

So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

What else is different about First Day?

We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?

We found the average multivitamin uses outdated science from 50 years ago.

To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.

Should I subscribe if I've never tried First Day before?

Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.

For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!

Which scientific studies does First Day look at?

Micronutrients, absorption rate, and more! We've combed through the scientific studies so that you don't have to. But if you want to peruse, check out these scientific studies for yourself:

More questions? Find answers on our FAQ page.

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Customer Reviews

Based on 4503 reviews
87%
(3908)
7%
(317)
2%
(107)
1%
(49)
3%
(122)
C
Carlo F.
Game changer!

Our kids are definitely picky, so naturally they are lacking necessary vitamins to keep them balanced. First Day has changed our family dynamic as our kids now have the nutrients needed to thrive and minimize tantrums and reactions that were there before.

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Kelsey P.
Best child's vitamins!

I love these gummy vitamins for my daughter, I have no problem getting her to take them (she actually asks for them first thing in the morning) and it ensures that I'm getting her all the nutrients she needs throughout the day. I also love how simple the ingredients are and how the sugar content is much lower than others found at the grocery store.

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Alyssa M.
Perfect, couldn't be happier!

I have a toddler that of course, absolutes hates taking vitamins. None of them worked. The prescribed multi was a liquid that ended up more on the ground or on her clothes than actually in her mouth and was nasty, the over the counter Flintstones where too hard, the gummies were nasty and all had too much of one and not enough of the other and had way too much junk in them that wasn't needed. It was a real struggle. Then I found these and couldn't be happier. First Day saved the day. They are delicious (taste like fruit snacks) and my daughter loves them. No more fighting to take her vitamin, and her mood has definitely improved as well. I definitely recommend this to any parent. Thank you First Day!

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Kayla D.
My son LOVES these vitamins

Coming from a mom of a very picky 10 year old son, he looks forward to taking his vitamins every single day!

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Amanda G.
Absolute Game Changer

Within a day of my little man taking these vitamins his attitude has toned way down, he's able to communicate without getting frustrated and going into screaming rages, his sleep pattern is now through the whole night with 1 or less wake-ups, he's much more understanding and caring of others. It's been an absolute night and day difference!

1 We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula