Wholesome Nutrition is a Family Affair
With supplements for moms, dads, kids, and teens, First Day was created for real families with modern diets.
what we believe
Healthy Habits are Passed Down
Many of our eating habits are inherited from our parents, so we’re here to help you make good nutrition a family tradition.
Easy Does It
We get it. Being a parent means endless to-do lists with minimal time and energy. To make it even harder, add in the pickiest eaters! To make healthy habits truly stick, we know they need to be as delicious, nutritious, and easy as possible.
Good Habits Start Young
Creating nutritious habits early sets kids up for a lifetime of health and development. By giving them the tools to thrive as they grow, we set them up for the long-run.
Modern Solutions For Modern Problems
Food systems, lifestyles, and their resulting health crises evolve from generation to generation. The health crises we face today are different than what our grandparents faced. That’s why we rely on modern science to target the health needs of today’s families and their next generations.
our founder's story
Alice
Founder of First Day
I started First Day because of the promise that comes from fresh beginnings. The first day has the potential to be your best day, every day.
During the 1950’s, my family lived a challenging life. Food was scarce, and my grandparents experienced constant hunger pangs, sacrificing their health, to give their children a better life.
But the body doesn’t forget hard times. It reminds you with aches, pains – and even chronic illness – that you can’t always escape. I started First Day so that no other family has to pass nutritional trauma to the next generation. To ensure that every person has the opportunity to live every day like it’s their First Day.
First Day is an homage to families. To all parents and grandparents out there who have given everything to their children at the expense of themselves. You are seen. You are appreciated. And you are loved more than you can ever imagine.
