not all vitamins are created equal

A yellow container of First Day Kids Daily Enrichment Multi Gummies stands next to a blue school bag, pencil, calculator, watercolor set, sharpener, and two gummy vitamins, all set against a yellow background.

all the fruits & veggies your child needs in 7 seconds

From start to finish, our experts in nutrition, formulation, and manufacturing are dedicated to building products that make every day better for your family. That's why we use a blend of 12 organic fruits & vegetables in our daily multivitamins.

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Science-Driven Approach

We believe that health can’t come from a miracle pill. We all do our best to eat a healthy balanced diet but none of us are perfect. Using the latest scientific breakthroughs, our experts designed products to complement your daily habits. Our multivitamins are the result of investigating thousands of clinical studies to understand what we lack.

Two colorful containers, one yellow and one white, lie on their sides, with round, red and yellow plums spilling out onto a light beige surface. The containers are labeled first day and feature playful designs.

Real Ingredients, Real Wholesome®

Every ingredient we use has a purpose. Each nutrient is designed to fill a gap in our everyday needs, and our blend of 12 organic fruits and vegetables are full of antioxidants and phytonutrients to promote health. We take organic produce straight from farms, dry them, and blend them into our gummies. It’s that simple.

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our production process

  • An illustration of an orange jelly dessert in the center of a dotted circle, with simple line drawings of a plane and clouds around the circle on a white background.

    Sourcing

    We've traveled the globe to source the highest quality ingredients so you get the best of the best.

  • A yellow blob is shown in the center with graphic icons of a ruler, a magnifying glass, and measurement lines, suggesting examination and measurement of the object.

    Manufacturing

    Because every step matters, we manufacture our gummies in the USA to the highest standards and regulations.

  • A red gelatin dessert is centered in a square with dotted borders, surrounded by abstract icons including sliders, dials, and buttons on a white background.

    Testing

    Every batch is tested and tested again (at least 3 times!) for potency and contaminates so you get exactly what you expect.

our commitment to sustainability

kids vitamin refill pouch
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recycle symbol for sustainable vitamin packaging

our commitment to sustainability

our commitment to sustainability

what this means for you

In every bite, your child gets the latest in clinical research on nutrition with the best ingredients in a way you can feel good about. But don't just take our word for it.

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