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Give Them Love
That Lasts.

Around 50% of children worldwide experience nutrient gaps. 
First Day helps close that gap with family-designed vitamins and minerals.

4.8 stars 1,000,000+ families

Trusted By Experts And Families Like Yours

95%

of parents see

improved health & wellness

95%

82%

of parents notice

better mood & sleep

82%

97%

of customers prefer

First Day to other brands

97%

A wooden tray with leafy greens and carrots sits beside two supplement containers on a white surface, surrounded by scattered berries, strawberries, and orange gummy vitamins.

Hidden Hunger, Revealed

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

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Vegetables behind a multivitamin bottle.

The "No Junk"™ Multivitamins

Designed using modern science, not outdated methods, for each individual in your household. Containing a blend of 21 organic superfoods, these daily gummy multivitamins are the perfect start to your day!

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