The "No Junk"™ Kids’ Multi
Give your kids the nutrition they need to fight the effects of Hidden Hunger - with 21 organic superfoods & just 2 delicious gummies a day!
Contains no fake sugars, no artificial colors, and no fillers. That’s why we call it the “No Junk”™ Multi!
83% of customers say First Day vitamins are supporting their child's overall behavior.†
82% said these vitamins are improving their child's overall moodiness, irritability and sleep.†
97% of parents agree that First Day is better than other vitamin brands they have tried.†
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12 Servings of Electrolyte Drink Mix For The Whole Family.
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Kids' Daily Focus Brain Support
Helps support focus and learning. For kids ages 4+.
Kids' 3-in-1 Pre+ Post+ Probiotic
Support digestion, immunity, and oral health. Ages 4-12.
Kids’ Nighttime Reset Magnesium
For easier bedtimes and more restful sleep. Ages 4-12.
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Ingredients
Supplement Facts
Subscription Details
30 day supply for kids ages 4+.
Shop Toddlers Shop Teens.
Real Wholesome®
800,000+ happy customers
"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"
Brandi C.
Amarillo, TX
"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"
Rachel Y.
Montgomery, AL
"Every ingredient in these vitamins are beneficial and the added ingredients have no toxic effect- which is something you don’t find in other brands."
Jamie C.
Ada, OK
"First Day will be part of our nightly routine for a very long time. So happy I stumbled upon them and LOVE the auto-ship subscription option!"
Kasey L.
Rochester, NY
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Fighting Hidden Hunger
Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.
3 reasons why parents believe we make the best children's multivitamins
21 Organic Superfoods
We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with a blend of 21 organic superfoods full of good-for-you antioxidants and phytonutrients.* Real food. Real simple.
Up To 75% Less Sugar
Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!
The Latest Science
We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.*
Kids TLC Starter Pack
Belly-Biotic and Multivitamin gummies are the perfect pair - formulated to improve your child’s overall health & wellness. Our Kids Belly-Biotic actually increases the body’s ability to absorb the nutrients from multivitamins (and food in general!). If you're new to First Day, our Kids TLC Starter Pack includes a 30-day supply of each, making your mornings that much easier!
Formulated With Purpose
Packed with 9 Key Vitamins to Support Critical Areas for Optimal Growth and Development*
Benefits Of Taking Kids Vitamins Daily
93% of kids don't eat enough vegetables. Filling in the gaps better supports...*
- Healthy Growth and development
- Brain Function
- Immunity Support
- Emotional Development
45 Day Money-Back Guarantee
We're confident this is the best vitamin you'll ever give to your kids. But we understand you may be skeptical. So give it a try...worry-free! Have your kids try a gummy (sneak a taste for yourself too). If you're still not happy, just send it back.
kids vitamins FAQs
What's the full nutrition facts of your vitamin?
We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)
Ingredients:
Vitamin A (as beta carotene) 130 mcg RAE
Vitamin C (as ascorbic acid) 20 mg
Vitamin D3 (as cholecalciferol from lichens) 10 mcg
Vitamin K (as menaquinone-7) 25 mcg
Vitamin B1 (as thiamine mononitrate) 0.3 mg
Vitamin B2 (as riboflavin) 0.333 mg
Vitamin B6 (as pyridoxine hydrochloride) 0.38 mg
Folate (as L-methyltetrahydrofolate, calcium salt) 80 mcg DFE
Vitamin B12 (as methylcobalamin) 1.8 mcg
Other Ingredients: Tapioca Syrup‡, Cane Sugar‡, Water, Pectin, Citric Acid, Natural Flavors, Superfood Powdered Blend‡ (Apple‡, Kale‡, Broccoli‡, Spinach‡, Carrot‡, Parsley‡, Beet‡, Green Cabbage‡, Raspberry‡, Blueberry‡, Strawberry‡, Tomato‡, Aronia Berry‡, Chlorella‡, Maca‡, Moringa‡, Reishi Mushroom‡, Cordyceps Mushroom‡, Lion's Mane Mushroom‡, Turmeric‡, Ginger‡), Carrot and Blackcurrant and Red Bell Pepper Juice for Color.
‡Organic
Why do you have less than 100% of daily values?
Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.
Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.
So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.
What else is different about First Day?
We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?
We found the average multivitamin uses outdated science from 50 years ago.
To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.
Should I subscribe if I've never tried First Day before?
Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.
For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!
Which scientific studies does First Day look at?
Micronutrients, absorption rate, and more! We've combed through the scientific studies so that you don't have to. But if you want to peruse, check out these scientific studies for yourself:
- National Center for Chronic Disease Prevention and Health Promotion, et al. - Vital Signs: Fruit and Vegetable Intake Among Children — United States, 2003–2010
- Department of Molecular Biology, Pusan National University, et al. - Folic acid is necessary for proliferation and differentiation of C2C12 myoblasts
- Austin J Cerebrovasc Dis Stroke - Sulforaphane Protects against Brain Diseases: Roles of Cytoprotective Enzymes
- Department of Pathology, University of Otago, et al. -Vitamin C and Immune Function
- Institute of Human Nutrition Sciences, Warsaw University of Life Sciences - Fruit and Vegetable Intake and Mental Health in Adults: A Systematic Review
- Program in International and Community Nutrition, Nutrition Department, University of California - The challenge to reach nutritional adequacy for vitamin A: β-carotene bioavailability and conversion--evidence in humans
- Vitamin and Mineral Nutrition Laboratory, Beltsville Human Nutrition Research Center - The bioavailability to humans of ascorbic acid from oranges, orange juice and cooked broccoli is similar to that of synthetic ascorbic acid
- Institute of Biochemistry, Life Sciences Center, Vilnius University - Bioavailability of Different Vitamin D Oral Supplements in Laboratory Animal Model
- Institute of Human Nutrition Sciences, Warsaw University of Life Sciences - Tocopherols and Tocotrienols—Bioactive Dietary Compounds; What Is Certain, What Is Doubt?
- Division of Nephrology, RWTH Aachen University - Vitamin K: Double Bonds beyond Coagulation Insights into Differences between Vitamin K1 and K2 in Health and Disease
- National Institute of Health - Vitamin B1 (Thiamine)
- National Institute of Health - Riboflavin Fact Sheet for Health Professionals
- University of Medical Sciences, Isfahan, Iran, et al. - Pyridoxal 5 Phosphate (P5P): Highly Bioavailable Vitamin B6
- Institute of Nutrition and Food Sciences, University of Bonn - Folic acid and L-5-methyltetrahydrofolate: comparison of clinical pharmacokinetics and pharmacodynamics
- Cristiana Paul, MS and David M. Brady, ND, DC, CCN, DACBN - Comparative Bioavailability and Utilization of Particular Forms of B12 Supplements With Potential to Mitigate B12-related Genetic Polymorphisms
- National Institute of Health - Biotin Fact Sheet Comparative Bioavailability and Utilization of Particular Forms of B12 Supplements With Potential to Mitigate B12-related Genetic Polymorphismsfor Health Professionals
- Department of Physiology, School of Medicine, Dokuz Eylul University, et al. - Timeline (Bioavailability) of Magnesium Compounds in Hours: Which Magnesium Compound Works Best
- Human Nutrition Laboratory, Institute of Food, Nutrition and Health, Swiss Federal Institute of Technology - Zinc absorption by young adults from supplemental zinc citrate is comparable with that from zinc gluconate and higher than from zinc oxide
More questions? Find answers on our FAQ page.
1 We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula
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