Superfoods Super Sale: Use code FIRSTDAY25 and get up to 47% OFF to celebrate our new formula!
This Silent Crisis Could Destroy Your Kids’ Health
Join the Half a Million Parents Protecting Their Children from Harm
Here’s the truth – the fruit you ate as a child is NOT what your kids are eating today.
Today’s fruits and vegetables have lost up to 75% of their nutrients in the last 50 years! In fact, you would need to eat 8 oranges today to get the same nutrition your parents got from one.
Scientists call it, ‘The Vanishing Nutrient Crisis’ – and it’s our kids who suffer the consequences.
They’re missing critical vitamins and minerals that…
… power their brains to help them learn…
… regulate melatonin and serotonin to help them sleep…
… nourish their bones to help them grow…
Their growing bodies are left under-fueled, under-protected, and under-developed.
This can lead to:
Behavioral problems and moodiness
Slower brain development
Weakened immune systems
Poor brain growth
Lifelong health struggles
And it's only getting worse.
That's why we created First Day – a kids’ gummy vitamin designed to fill this hidden nutrient gap before it’s too late.
The 200+ Contaminant-Tested Kids' Vitamin Exposes The Ugly Truth About The Industry
5 Dangerous Secrets the Vitamin Industry Doesn't Want Parents to Know
And How First Day Is Giving Power Back To Parents
#1. Sugar-Free Vitamins are a Scam
(and they’re dangerous!)
Did you know that artificial sweeteners – used in sugar-free vitamins – can be up to 200x sweeter than sugar?
Which means they can make sugar cravings WORSE!
But that’s not all…
Artificial sweeteners have been linked to DNA damage, leaky gut (where waste is absorbed into the bloodstream), and cancer.
First Day doesn’t lie to parents with the fake-sugar trap. Instead, our gummy vitamins are made with real sugar – you know, the kind that comes from nature, not a lab. And with only 2 grams of sugar per serving, it would be like eating a few grapes!
Don’t fall for the fake-sugar scam. Stick to real sugar, no cravings, and just 2 grams with First Day.
#2. They’re Feeding Your Children Animal Scraps
(crushed up bones too!)
Most gummy vitamins are made with gelatin – a cheap thickener made by boiling animal scraps, bones, tendons, and skin.
Yep. That “cute” little gummy could be filled with leftovers from slaughterhouses.
We think that's disgusting… and unnecessary. Instead, First Day is 100% vegan. That means no bones, no animal byproducts, and no B.S.
You wouldn’t feed your child animal scraps breakfast. Don’t let it sneak into their vitamins!
#3. Artificial Dyes are
Banned in Other Countries
(but they still poison your kids with them)
Red 40. Yellow 5. Blue 1.
These bright, fake colors are linked to hyperactivity, behavioral problems, and even cancer – which is why they’re banned in countries like the UK, France, and Austria.
But here in the U.S.? Big brands are still pumping kids' vitamins full of them.
First Day gets its vibrant colors naturally from fruits and vegetables. Because kids deserve better than a dangerous rainbow of risky chemicals.
#4. Cancer-Linked Chemicals are Allowed
(and are used by big brand vitamins!)
Many kids’ vitamins use the preservative, sodium benzoate – a chemical that’s been linked to DNA damage, oxidative stress, and cancer in multiple studies.
And guess what? Big brands still use them in their vitamins.
But First Day doesn’t use artificial preservatives. Because we believe real health starts with real, clean ingredients – not cancer-causing shortcuts.
#5. Cheap Vitamins = Expensive Pee
(because your child’s body can’t even absorb them!)
Most vitamin brands use the cheapest forms of nutrients available – like folic acid instead of real folate.
But here’s why you should steer clear of this cheap vitamin:
Up to 40% of people can't absorb folic acid. Which means all you’re getting is expensive urine.
And that’s not even the worst part.
Because when folic acid builds up in the bloodstream, it can cause cancer.
First Day uses high-quality, bioavailable, and effective nutrients your child’s body can actually recognize and absorb.*
So you’re not just wasting money, you're truly investing in their health.
Now That You Know the Truth...
You can’t go back.
You’ve seen what’s hiding in most vitamins and what’s missing from our food.
This isn’t about doing everything perfectly. This is about doing one thing powerfully right… before it’s too late.
Because this crisis isn’t slowing down.
The vitamin industry isn’t looking out for your family.
And your child is still growing. With or without the nutrients they need to thrive.
That’s why over 800,000 parents have made the switch to First Day.
Not later. Not someday. Now.
This isn’t just another vitamin.
It’s a formula backed by Harvard and Yale scientists and trusted by hundreds of thousands of families who were done settling.
The result of strong nutrition?
Calmer mornings. Fewer outbursts. Stronger immunity.*
And a quiet confidence that you’re doing something right for your child’s future.
That’s why over 800,000 parents have made the switch to First Day.
Not later.
Not someday.
Now.
This isn’t just another vitamin.
It’s a formula backed by Harvard and Yale scientists and trusted by hundreds of thousands of families who were done settling.
The result of strong nutrition?
Calmer mornings. Fewer outbursts. Stronger immunity.*
And a quiet confidence that you’re doing something right for your child’s future.
Kids' "No Junk"™ Multi
Give your kids the nutrition they need to fight the effects of Hidden Hunger - with just 2 delicious gummies a day!*
“A Game-Changer for My Son’s Health and Well-Being.”
🥦
97% of parents say First Day improved their child’s nutrition.¹
☀️
83% of parents saw better mood & behavior.¹
🏆
97% of parents say it’s better than any other vitamin they’ve tried.¹
This isn’t just a vitamin.
It’s what happens when clean science, real parenting, and urgent purpose collide.
9 essential nutrients in science-backed, bioavailable forms
A blend of 21 organic superfoods to support daily health and development
Clean Label Project™ Purity Award – tested for 200+ contaminants
Only 2g of real sugar – no sugar alcohols, dyes, or added preservatives
Vegan. Kid-loved. Parent-approved. No compromises.
Expert-Designed. Parent-Driven. Built for Today’s Kids.
We built First Day with the help of leading pediatric scientists – and more importantly, with real parents who were fed up with fake sugar, bad ingredients, and hollow promises.
Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University
In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Yale University
In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale-New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.
See the difference essential nutrients can make for your child's health and wellness.
Try It. Watch the Shift. Or Get Every Penny Back.**
You’ll see it.
Calmer mornings. Better bedtimes. Stronger immunity. Fewer outbursts.*
That’s what good nutrition is all about.
If you don’t see the difference, we’ll refund every penny under our 45-day money back guarantee.**
Because First Day was built to change lives. Not just fill shelves.
⚠️ Hurry – We’ve Sold Out 6 Times This Year. Don’t wait until it’s too late.
**We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
1. Based on a survey of First Day customers
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.