How Modern Diets Are Causing a Global Deficiency Among Kids - and How One “Anti-Gummy” Is Restoring Balance

There’s an industry-hidden way to keep your child safe from “hidden hunger” - aka nutritional deficiency in otherwise well-fed people.

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Nutrient deficiencies aren’t just something from history books & famines - they’re happening to our kids.

Far too many of us know what it was like to experience “food insecurity” as children.

Those of us who struggled with it are now parents. That hunger and malnutrition made us determined to Never let it happen to our kids.

But even among families with stocked fridges, and well-thought-out, balanced diets, a surprising epidemic has emerged…regardless of income level.

Children worldwide are suffering from “hidden hunger” even in food-secure homes, and that’s because of the unbalanced nature of the modern diet.

Hidden hunger happens when the intake of nutrients is too low to maintain good health and development in kids or adults.

The calorically-dense foods we feed our children might be making sure they never go to bed with an empty stomach, but too many of those foods are empty in another way:

They’re essentially nutritional deserts. (As in the Sahara, not a carrot cake.)

As a result, making sure our children have the nutrients they need has never been so hard.

Until now, thanks to the efforts of a company founded by the grandchildren of famine survivors.

The future of ensuring children grow up nourished, not just well-fed.

Children’s multivitamins are not a new invention, but they are a historically under-developed field.

The mention of them likely conjures images of cartoon character-shaped gummies…and the tummy aches that result from a kid inevitably getting into and eating the whole bottle.

Many parents rely on these multivitamins to get their children to the bare minimum daily nutritional requirements.

After all, it can be nearly impossible to get children to eat their recommended three to four daily servings of fruits and vegetables.

But just like we’re used to trusting foods off the shelf as being safe and balanced, resulting in nutritional deficiencies in ourselves and our children…

We’ve become too accustomed to trusting multivitamin brands, especially those made for children.

Many brands do not disclose their quality and safety records, ingredients, dosage, or testing protocols…

Leading to sub-par vitamins with added ingredients, poor standards of production, and even toxic chemicals.

For example, one of the most popular brands, a cartoon character-shaped children’s multivitamin, has been known to cause vomiting and diarrhea in children…

All of which leads to a larger deficiency of nutrients in the future.

All of this is what led the founders of First Day to formulate the ultimate children’s multivitamin, and it’s not just being praised by parents who see firsthand the difference in their children’s health:

It’s being praised by doctors and medical professionals worldwide.

Find out how First Day is fighting childhood “hidden hunger.”

Finally, a vegan, gluten free children’s multivitamin that nourishes without chemicals, additives, sugar, dyes, or side effects

First Day Vitamins have gained immense popularity among parents in recent years, and for good reason.

They’re designed to provide children with the essential nutrients they need for optimal growth, cognitive function, boundless energy, and the creativity needed to boost that childlike sense of wonder.

By harnessing the power of organic ingredients and modern science, this multivitamin is formulated to create an environment where children's brains can operate at their best, and their bodies can flourish as they grow.


  • "When I choose vitamins, I consider their quality and safety records, ingredients, dosage, and testing protocol. First Day has created an excellent supplement for children."

    Leann Poston

    M.D, M.Ed, MBA,

    Pediatrician and Medical Educator

  • "It’s nearly impossible to get kids to eat the required three to four servings of fruits and vegetables a day. That’s why I recommend First Day Vitamins for children."

    Kim Langdon

    M.D. & OB/GYN

What makes First Day Vitamins better than the rest?

A staggering 93% of children don’t eat enough vegetables or fruits.

By addressing these nutritional gaps, First Day better supports:

  • Healthy growth and development

  • Optimal brain function

  • Strengthened immunity

  • Enhanced emotional development

While many other kids' multivitamins make bold claims about their benefits, First Day stands apart with its proven track record, transparent methods, and overwhelming social proof.

With its unique ingredient blends and meticulous research, First Day Vitamins offer a comprehensive solution for parents struggling with the “nutritional desert”, or lack of actual nutrition, in modern diets.

Whether your child’s a picky eater surviving on chicken nuggets…

Or they have allergies that keep them from eating the rainbow every day as recommended…

First Day Vitamins keep them nourished.

Getting your children nutritionally balanced

has never been easier.

First Day believes that transparency is key - parents should always know exactly what their children are consuming, especially when it comes to a supplement.

Their uncompromising standards are why First Day Vitamins:

  • Contains organic fruits & vegetables

  • Contain up to 80% less sugar than other children’s multivitamins

  • Contain NO artificial flavors/colors

  • Are 100% vegan & gelatin-free

  • Contain ZERO gluten

  • And are 100% non-GMO

Plus, they’re manufactured in Germany, which has some of the highest quality standards in the world when it comes to supplements & food production.

Find out how First Day is fighting childhood “hidden hunger.”

9 Essential Daily Vitamins

First Day meticulously designed their Kids Daily Essentials from the ground up, collaborating with experts to guarantee that children receive precisely what their bodies require - no more, no less.

With a thorough examination of over 35,000 studies on pediatric health, you can have confidence that your children are receiving all the necessary elements for healthy growth and development.


Commonly found in carrots.


Commonly found in meats, fish, and whole grains.


Commonly found in eggs, milk, and organ meats.


Commonly found in corn.


Commonly found in lettuce


Commonly found in peas.


Commonly found in cherries and citrus.


Commonly found in mushrooms.


Commonly found in beans.

Imagine trying to get your child to eat all of that in a day. Now, you don’t have to.

Backed by a Team of Scientific Advisors

First Day’s scientific advisors are leading minds in the field, trusted for their dedication to keeping children - like their own - healthy, happy, and flourishing.

Dr. Ed Giovannucci


Harvard University

Dr. Lei Chen


Yale University

Created by Grandchildren of Famine Survivors

Alice Li founded First Day Vitamins with a passion and vision for improving nutrition.

Alice grew up hearing stories of her family's struggles during the Chinese Famine, which highlighted the lasting impact of nutrient inadequacy.

These experiences, coupled with her passion for promoting healthier lifestyles, drove her to develop a comprehensive and science-backed approach to nutrition, both for adults and children.

Her goal with First Day Vitamins is to help eradicate nutritional deficiencies, prioritize their healthy development, and bridge the gaps in the wellness industry.

Find out how First Day is fighting childhood “hidden hunger.”

What First Day Parents Are Saying

With over 40,000 families subscribed to First Day, it’s no wonder their vitamins are viral.

- Kelly P., Verified First Day Customer


“The first vitamin my 4 kids actually WANT to take! I love knowing they are getting exactly what they need without all the added ingredients they don’t!”

Yes, I recommend this product.

Quality of Product

Value of Product

- Jessica L., Verified First Day Customer


“My son, who is a very picky eater, needs vitamins and we’ve tried everything. He takes these without a problem and I feel good knowing he’s getting the good stuff 👍🏼

Yes, I recommend this product.

- Jennifer R., Verified First Day Customer


“I get these gummies for my daughter and she absolutely loves it. She loves to get them herself and she also says they taste great! I love that I know she's getting all the ingredients she needs and nothing extra, especially sugar!”

Yes, I recommend this product.

Quality of Product

Value of Product

- Loretta S., Verified First Day Customer


“My 6 year old grandson stutters nonstop as a side effect of red dyes. It’s great to have a vitamin that is natural and not full of sugars that supplements what his body needs.”

Yes, I recommend this product.

- Myesha S., Verified First Day Customer


“The first thing I looked for as a parent was the ingredients and how palatable they actually looked. My son first noticed the amazing taste. Without fail first thing in the morning he’s ready to take his vitamins! He calls them the “Best Vitamin Ever”!”

Yes, I recommend this product.

Quality of Product

Value of Product

- Kathlena V., Verified First Day Customer


“My 3 boys look forward to getting our vitamins in the mail and filling their individual containers. They love picking a yellow and red gummy everyday and will occasionally sneak an extra one :) It is wonderful knowing they aren’t filled with a ton of sugar and useless fillers. I’m so happy they are made from veggies and fruits!”

Yes, I recommend this product.

Quality of Product

Value of Product

Find out how First Day

is fighting childhood

“hidden hunger.”

Try First Day Today

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