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New Year Sale

Save 36% on subscription purchases and 25% on one-time purchases by using code NY2024 at checkout. Hurry, offer ends soon!

Claim 36% off

3 Reasons Why People Choose Us

  • Organic Fruits & Veggies

    We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 12 organic fruits and veggies full of good-for-you antioxidants and phytonutrients.* Real food. Real simple.

  • Up To 80% Less Sugar

    Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!

  • The Latest Science

    We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.*


Here's all you need to know about First Day discounts and limited-time sales.

Can I save more by subscribing?

Yes! Subscribers always save an additional 15%, even on top of site-wide sales!

Do you offer free shipping during sale events?

Yes, we always offer completely free shipping, with no order minimums!

Can items bought during the sale be returned?

Yes, products purchased with a discount can be returned. we have a 45-day money-back guarantee, but 99.9% of our customers never use it!