Kids Daily Essentials

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Behavior | Focus | Immunity
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Over 25 million gummies sold in 2022.
Join over 230,000 parents who switched to First Day!

A kids multivitamin built smarter with organic ingredients and modern science for bright days. 30 day supply for kids ages 4+.


$30.60 per bottle

FREE delivery every month

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$39 per bottle

If you subscribe, it's just $33.15 per bottle!

FREE delivery every month

Cancel anytime

Change, pause, or cancel online. No questions asked.

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45-Day Money Back Guarantee
Organic Fruits & Veggies Blend
Gelatin Free
Refill pouch for subscriptions

Support mood & behavior, focus and concentration, and the immune system with a tasty multivitamin made with organic ingredients and modern science. 30 day supply for kids ages 4+.

A kids multivitamin built smarter with organic ingredients and modern science for bright days. 30 day supply for kids ages 4+.

Picture of Kids Daily Enrichment Bottle
Kids Daily Enrichment
Kids Daily Enrichment
Kids Daily Enrichment
Kids Daily Enrichment
Kids Daily Enrichment
Kids Daily Enrichment
Kids Daily Enrichment

What The Experts Say

  • "It’s nearly impossible to get kids to eat the required three to four servings of fruits and vegetables a day. That’s why I recommend First Day Vitamins for children."

    Kim Langdon


  • "When I choose vitamins, I consider their quality and safety records, ingredients, dosage, and testing protocol. First Day has created an excellent supplement for children."

    Leann Poston
    M.D, M.Ed, MBA,
    Pediatrician and Medical Educator

Kids Daily Essentials

  • Organic Fruits & Veggies

  • Up to 80% Less Sugar

  • No Artificial Flavors/Colors

  • Made In Germany

  • Vegan

  • Gelatin Free

  • Gluten Free

  • Non-GMO

"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"

Brandi C.

"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"

Rachel Y.

My son absolutely loves the tastes of these vitamins! It’s become a solid wellness practices and a staple for teaching him healthy nutrition practices. Every ingredient in these vitamins are beneficial and the added ingredients have no toxic effect- which is something you don’t find in other brands

Jamie C.

Received our monthly order of my kiddos’ favorite multivitamins. First Day will be part of our nightly routine for a very long time. So happy I stumbled upon them and LOVE the auto-ship subscription option!

Kasey L.

3 Reasons Why People Choose Us

Organic Fruits & Veggies

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 12 organic fruits and veggies full of good-for-you antioxidants and phytonutrients.* Real food. Real simple.

Up to 80% Less Sugar

Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!

The Latest Science

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.*

9 Essential Vitamins

  • Vitamin A

  • Vitamin B1

  • Vitamin B2

  • Vitamin B6

  • Vitamin B9

  • Vitamin B12

  • Vitamin C

  • Vitamin D

  • Vitamin K2

Benefits of Daily Good Health

93% of kids don't eat enough vegetables. Filling in the gaps better supports...*

✔️ Healthy Growth and development

✔️ Brain Function

✔️ Immunity Support

✔️ Emotional Development

45-Day Money Back Guarantee

We're confident this is the best vitamin you'll ever give to your kids. But we understand you may be skeptical. So give it a try...worry-free! Have your kids try a gummy (sneak a taste for yourself too). If you're still not happy, just send it back.

Our Scientific Advisors

  • Dr. Ed Giovannucci, MD, MPH, ScDHarvard University

    Dr. Ed Giovannucci,MD, MPH, ScD
    Harvard University

    Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!

  • Dr. Lei Chen, MD, MHSYale University

    Dr. Lei Chen,MD, MHS
    Yale University

    Dr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the worldto help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.


What's the full nutrition facts of your vitamin?

We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)


  • Vitamin A (as beta carotene) 130 mcg RAE
  • Vitamin C (as ascorbic acid) 20 mg
  • Vitamin D3 (as cholecalciferol from lichens) 10 mcg
  • Vitamin K (as menaquinone-7) 25 mcg
  • Vitamin B1 (as thiamine mononitrate) 0.3 mg
  • Vitamin B2 (as riboflavin) 0.333 mg
  • Vitamin B6 (as pyridoxal-5'-phosphate) 0.38 mg
  • Folate (as L-methyltetrahydrofolate, calcium salt) 80 mcg DFE
  • Vitamin B12 (as methylcobalamin) 1.8 mcg

Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax

View the full nutrition label here.

Why do you have less than 100% of daily values?

Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.

So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

What else is different about First Day?

We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?

We found the average multivitamin uses outdated science from 50 years ago.

To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.

Should I subscribe if I've never tried First Day before?

Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.

For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!

Which scientific studies does First Day look at?

Micronutrients, absorption rate, and more! We've combed through the scientific studies so that you don't have to. But if you want to peruse, check out these scientific studies for yourself:

More questions? Find answers on our FAQ page.

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Customer Reviews

Based on 2060 reviews
Kiernan S.
First day kids

Saw an ad online and it sounded like some issues I have with my son. So have ordered a few bottles so far of the kids vitamins. I am happy so far and will be ordering some for myself.

Jade C.B.
Best kids vitamins!

My kids love it! My daughter can’t wait to get her gummy every morning!

Best vitamins!

These vitamins are great. Easy to get my kids to take them, and I love knowing my kids are getting the best vitamins.

Rosa L.
Great vitamin

My children have a hard time finding vitamins they like the taste of but they loved these! Gelatin free as well not contained too much sugar. Great product!

Katrina T.

It’s like I have a new kid. I can’t believe it.

We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula