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multivitamins

Daily Multis
magnesium

Calming Magnesium
gut health

Gut Health
starter packs

Starter Packs
4.8 stars | 800,000+ Families
Ingredients You Can Trust.
Results You Can Feel*.

Supplements for every age and every stage of life. Scientifically formulated to help replace missing nutrients in the modern diet.

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Up To 75% Less Sugar

vegan

Vegan & Non-GMO

guarantee

45 Day Money-Back Guarantee

4.8 stars | 800,000+ Families
Ingredients You Can Trust.
Results You Can Feel*.

Supplements for every age and every stage of life. Scientifically formulated to help replace missing nutrients in the modern diet.

SHOP NOW

Up To 75% Less Sugar

vegan

Vegan & Non-GMO

guarantee

45 Day Money-Back Guarantee

The First Day Impact

See what over 800,000 First Day customers just like you have experienced:

Shop Best Sellers

Multi + Probiotic Bundle
4.9 (1,200+ Reviews)
Kids
Multi + Probiotic Bundle
$88.00 $74.80
A fun daily pack blending vitamins and probiotics for growing bodies.
The “No Junk”™ Multi
4.7 (980+ Reviews)
Kids
The “No Junk”™ Multi
$39.00 $33.15
A blend of 21 organic superfoods for picky eaters.
3-in-1 Probiotic
4.6 (430+ Reviews)
Kids
3-in-1 Probiotic
$49.00 $41.65
Gentle probiotic formula tailored for growing kids' digestive health.
Calming Magnesium
4.8 (1,023+ Reviews)
Kids
Calming Magnesium
$39.00 $33.15
Calms and soothes active kids for easy bedtimes.

New!

"No Junk"™ Toddlers' Multi

Meet the toddler multivitamin that’s giving little ones a nutrition boost! Made with 10 nutrients and a blend of 21 organic superfoods in a formula designed just for 2 & 3 year olds.

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Trusted by 800,000+
Happy Families

Child eating with a container labeled 'first day' in the foreground.

“My son was a picky eater and finding a way to get his nutrients was a struggle. He would act out and have difficulty listening. Now, not only has his attitude changed, but he is also eating better!”

Tiffany W.

Shop Kids' Multi

"I knew my teen did not get the proper nutrition because vegetables were not something she loved. Within the first week, I noticed a difference in her mood. She seems more balanced now, happier in the mornings, less tired."

Lennie S.

Shop Teens' Multi

I'm so busy every day and most days, I don't have the time to cook a balanced meal. First Day was the best choice I've ever made! I no longer feel tired ALL day and I feel way less stressed!"

Jamie T.

Shop Women's Multi

"These have made a huge difference in my busy teens lives. My daughter was always battling some type of illness from school - she hasn't been sick once this year! My boys have less frequent mood swings. We are subscribers for life!"

Julie R.

Shop Teen's Multi

NEW LOOK, SAME GOODNESS

The "No Junk"™ Multivitamins

Designed using modern science, not outdated methods, for each individual in your household. Containing a blend of 21 organic superfoods, these daily gummy multivitamins are the perfect start to your day!

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What Sets Us Apart

our highest standards for wholesome supplements

Real Wholesome®.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Repeatedly tested for potency & purity.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Tested by 3rd parties, with multiple products Clean Label Project Certified.

See How First Day Is Improving The Lives Of Kids & Parents

Hidden Hunger, Revealed

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

Learn More

For People Who Demand Better

Families need good health more than ever.

Real science. The best ingredients. And great taste.

Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.

That's why 800,000+ people made the switch to First Day.

Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.

Demand better. Demand Real Wholesome®.

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