21 Organic Superfoods In Just 2 Bites

Supplements for every age and every stage of life. Scientifically formulated to help replace missing nutrients in the modern diet.

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Loved By 800,000+ Happy Families

The First Day Impact

See what over 800,000 First Day customers just like you have experienced:

Give Your Family The Nutrients They Need To Fight Hidden Hunger

Relentless cravings, lack of energy, and daily battles? The real issue might be “Hidden Hunger”— nutrient deficiencies affecting billions worldwide. That’s why First Day was made—to help break the cycle.

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NEW LOOK, SAME GOODNESS

The "No Junk"™ Multivitamins

Designed using modern science, not outdated methods, for each individual in your household. Containing a blend of 21 organic superfoods, these daily gummy multivitamins are the perfect start to your day!

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What You Can Expect

Peace Of Mind

"My granddaughter asks for her vitamins every morning. Makes me happy knowing she’s getting a lot of good nutrients without the sugar that comes in the traditional gummy vitamins!!"

Child playing with animal toys and gummies

Kelly P.

Westfield, Al

Picky Eaters Approved!

"All 3 of my picky eaters happily eat these daily and actually have made the comments that they wish they could eat the whole bag bc of how delicious they taste. Highly recommend First Day!"

Mom and son holding FirstDay's Daily Enrichment Multivitamins bottle

Katie B.

Salt Lake City, UT

Where Have These Been?

"I decided to give first day a try. Not only did they taste great but they actually are all natural. No crazy hidden ingredients and bonus my husband actually takes his every day as well. Thank you for creating first day!!!"

Women holding FirstDay's Women's Daily Supercharge Multivitamins bottle

Jenn M.

Portland, ME

What Sets Us Apart

our highest standards for wholesome supplements

Real Wholesome®.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Repeatedly tested for potency & purity.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Tested by 3rd parties, with multiple products Clean Label Project Certified.

As Seen On

The CW Television Network Logo in the color green
The NBC Network logo featuring a peacock with a rainbow tail to left of the letters "NBC"
ABC Network logo features a black circle with white letters "ABC" lowercase in the center
WSMV4 Network logo features the letters "WSMV" in black with a tall number "4" in yellow next to it

See How First Day Is Improving The Lives Of Kids & Parents

Hidden Hunger, Revealed

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

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For People Who Demand Better

Families need good health more than ever.

Real science. The best ingredients. And great taste.

Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.

That's why 800,000+ people made the switch to First Day.

Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.

Demand better. Demand Real Wholesome®.

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