NEW!
Nighttime Reset
Calming Magnesium
magnesium

A melatonin-free solution for restful nights and bright mornings*. Custom crafted for every member of the family!

SHOP NOW
happy customers

600k+ Happy Customers

vegan

Vegan & Non-GMO

guarantee

45 Day Money-Back Guarantee

NEW!
Nighttime Reset
Calming Magnesium

A melatonin-free solution for restful nights and bright mornings. Custom crafted for every member of the family!

SHOP NOW
happy customers

600k+ Happy Customers

vegan

Vegan & Non-GMO

guarantee

45 Day Money-Back Guarantee

magnesium

Could Hidden Hunger Be Sabotaging Your Family's Health?

Relentless cravings, lack of energy, and daily battles? The real issue might be “Hidden Hunger”— nutrient deficiencies affecting billions worldwide. That’s why First Day was made—to help break the cycle.

Give Your Family The Nutrients They Need To Thrive

SHOP BY FAMILY MEMBER

KIDS

Ages 4-12

Shop Kids

TEENS

Ages 13-17

Shop Teens

WOMEN

Ages 18+

Shop Women

MEN

Ages 18+

Shop Men

kids multivitamin and probiotic bundle

New To First Day?

Most Customers Start With A Starter Pack

Help fill nutritional gaps with daily multivitamins and improve your overall gut health and your body's ability to absorb nutrients with our new 3-in-1 probiotics.

Shop Starter Packs

Daily Multivitamin Gummies

Formulated using modern science to supplement your daily nutrition, helping to avoid nutritional deficiencies.

KIDS

4015 Reviews

Kids' Daily Enrichment

Ages 4 - 12

Fighting hidden hunger in picky eaters


Shop Now

TEENS

844 Reviews

Teens' Daily Kickstart

Ages 13 - 17

Nutritional support for better moods


Shop Now

WOMEN

1747 Reviews

Women's Daily Supercharge

Ages 18+

All-day support for exhausted women


Shop Now

MEN

207 Reviews

Men's Daily Provisions

Ages 18+

Power-packed nutrition for men


Shop Now

NEW!

Calming Magnesium

Rest peacefully through the night, without the groggy mornings, with our new Nighttime Reset Calming Magnesium Gummies. Made with magnesium (no scary melatonin hormones here!) and uniquely formulated for each member of the household.

SHOP NOW

Pre+ Post+ Probiotics

Made with clinically-tested strains specific for each family member, so that everyone can have a healthy, happy tummy.

Shop Now

What You Can Expect

Peace Of Mind

"My granddaughter asks for her vitamins every morning. Makes me happy knowing she’s getting a lot of good nutrients without the sugar that comes in the traditional gummy vitamins!!"

Child playing with animal toys and gummies

Kelly P.

Westfield, Al

Picky Eaters Approved!

"All 3 of my picky eaters happily eat these daily and actually have made the comments that they wish they could eat the whole bag bc of how delicious they taste. Highly recommend First Day!"

Mom and son holding FirstDay's Daily Enrichment Multivitamins bottle

Katie B.

Salt Lake City, UT

Where Have These Been?

"I decided to give first day a try. Not only did they taste great but they actually are all natural. No crazy hidden ingredients and bonus my husband actually takes his every day as well. Thank you for creating first day!!!"

Women holding FirstDay's Women's Daily Supercharge Multivitamins bottle

Jenn M.

Portland, ME

What Sets Us Apart

our highest standards for wholesome supplements

Real Wholesome™.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Repeatedly tested for potency & purity.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Tested by 3rd parties, with multiple products Clean Label Project Certified.

As Seen On

The CW Television Network Logo in the color green
The NBC Network logo featuring a peacock with a rainbow tail to left of the letters "NBC"
ABC Network logo features a black circle with white letters "ABC" lowercase in the center
WSMV4 Network logo features the letters "WSMV" in black with a tall number "4" in yellow next to it

See How First Day Is Improving The Lives Of Kids & Parents

Hidden Hunger, Revealed

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

Learn More

For People Who Demand Better

happy families with first day vitamins

Families need good health more than ever.

Real science. The best ingredients. And great taste.

Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.

That's why 600,000+ people made the switch to First Day.

Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.

Demand better. Demand Real Wholesome™.

Shop Now