Up to 52% OFF with code NEWYEAR

New Year,
New Me.

Kick off the new year right with up to 52% off healthier habits for the whole family, and a free gift when you spend over $75!

The First Day Impact

See what over 1 Million First Day customers just like you have experienced:

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82%
of parents saw
improved mood & irritability
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83%
of parents saw
noticed better behavior
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82%
of parents saw
better sleep routines
Four colorful canisters of First Day Daily Focus Brain Support supplements for Kids, Teens, Women, and Men, displayed with playful, abstract shapes in the background.
Four colorful canisters of First Day Daily Focus Brain Support supplements for Kids, Teens, Women, and Men, displayed with playful, abstract shapes in the background.

Just 2 gummies a day can help kids and teens feel more clear, more focused, and more capable.

New!

Daily Focus Brain Support

Age-appropriate formulas for kids, teens and adults - made with clinically studied nutrients that support focus, concentration, memory, and learning.
Kids
Kids
Teens
Women
Men
$49.00
$29.16
Save $19.85

Just 2 gummies a day can help kids and teens feel more clear, more focused, and more capable.

Phosphatidylserine
Phosphatidylserine
Helps brain cells communicate for better memory and learning.
Cognizin® Citicoline
Cognizin® Citicoline
Improves concentration and accuracy in schoolwork.
Vitamin B3
Vitamin B3
Fuels cellular energy and helps fight brain fog.

Trusted by 1,000,000+
Happy Families

A container of First Day Teens Multi + Superfoods vitamins is surrounded by school supplies, including a calculator, notebook, sticky notes, pen, water bottle, AirPods, and gummy vitamins on a light blue surface.

NEW LOOK, SAME GOODNESS

The "No Junk"™ Multivitamins

Designed using modern science, not outdated methods, for each individual in your household. Containing a blend of 21 organic superfoods, these daily gummy multivitamins are the perfect start to your day!

SHOP NOW
A pouch and a single stick packet of First Day Rapid Hydration Electrolyte Support with Natural Lemon & Lime flavor are displayed on a white kitchen counter with a blue and white background.

New!

Rapid Hydration Electrolyte Support

Formulated with the whole family in mind. 12 individually-packaged servings of delicious lemon-lime flavored drink mix.

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What Sets Us Apart

our highest standards for wholesome supplements

Real Wholesome®.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Repeatedly tested for potency & purity.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Tested by 3rd parties, with multiple products Clean Label Project Certified.

A young girl smiles as she eats an orange slice while an adult beside her slices another orange on a cutting board in a bright kitchen.

Hidden Hunger, Revealed

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

Learn More

For People Who Demand Better

A collage of smiling adults and children holding First Day multivitamin bottles, surrounded by social media heart icons, showing happy families enjoying the product in various home and outdoor settings.

Families need good health more than ever.

Real science. The best ingredients. And great taste.

Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.

That's why 800,000+ people made the switch to First Day.

Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.

Demand better. Demand Real Wholesome®.

Shop Now

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