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The "No Junk"™ Kids’ Multi

Support for mood, behavior & picky eating.

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Melatonin-free support for relaxation & sleep.

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Ingredients

Cognizin® Citicoline: Supports focus, accuracy, memory, and brain energy.

Phosphatidylserine (PS): A natural phospholipid important for brain cell communication and memory.

Vitamin B3 (Niacinamide): Helps the brain produce energy and maintain metabolic balance."

Other Ingredients: Organic Tapioca Syrup, Organic Cane Sugar, Water, Pectin, Natural Flavors, Citric Acid, Sodium Citrate, Turmeric and Sweet Potato and Carrot Juice for Color

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.
Supplement Facts
Supplement Facts
Subscription Details

You'll receive a stylish refillable bottle on your first order, then receive our eco-friendly refill pouches every 30 days on a physician-recommended schedule.

Plus, you'll receive these benefits:

  • Savings every single month.
  • Free shipping on your first order.
  • Easy management - skip or pause whenever you need.
  • VIP access to sales, gifts, early access & more.
  • Cancel anytime.
This Product is For Kids Ages 4 - 12
TeensAges 13 - 17
Dietary supplement container for kids daily focus brain support with a gummy bear on a white background
Promotional graphic for brain gummies with text about quality and ingredients on a light blue background.
Gummy vitamins with ingredients and benefits on a blue background
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A container of First Day Kids Daily Focus Brain Support gummies stands next to fresh spinach leaves and a clear cup filled with red gummies, set against a light blue background.

Unlock Your Child’s Focus, Memory & Confidence - Naturally

Daily brain nutrition for children ages 4+ to support focus, memory, learning, hyperactivity, and brain energy. Made with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3 — in a peach gummy kids love.

Real Wholesome®

Real Wholesome®.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Vegan. Cruelty Free. Non GMO. Free of allergens, artificial colors & flavors.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Repeatedly tested for potency & purity.

Daily Focus Support For Kids

Fuel young minds for their brightest days! Our peach-flavored focus gummies pack citicoline, phosphatidylserine, and other nutrients that help brain cells connect and thrive. Because in today’s world full of distractions, kids deserve support that keeps their minds clear, sharp, and ready to learn.

A bottle of First Day Kids Daily Focus Brain Support supplements is placed on a blue grid surface, surrounded by school supplies such as colored paints, a Rubiks cube, a clock, books, and science model pieces.

Supports Memory & Learning

Phosphatidylserine is a naturally occurring nutrient that helps keep brain cells healthy and communication strong. It’s found in high concentrations in the brain and supports focus, learning, and memory. Our sunflower-derived Phosphatidylserine is allergen-free and plant-based, offering a clean, well-researched way to nourish growing minds.

A container of First Day Kids Daily Focus Brain Support gummies is on a white surface, surrounded by scientific lab equipment, books, a pen, and a molecular model, with an orange gummy visible in a petri dish.

Helps Kids Stay Focused & On Task

Nicotinamide is a gentle, no-flush form of vitamin B3 that helps power the brain’s energy and focus. As a key building block for NAD⁺, the molecule that fuels cellular energy, nicotinamide supports the brain’s natural metabolism and stress response. Our vegan, gluten-free, non-GMO, allergen-free, and kosher formula helps keep kids’ minds energized and clear, without the flushing sometimes caused by regular niacin.

A toy stethoscope, magnifying glass, pink brain model, two orange toy gears, and a container labeled Daily Focus Brain Support are arranged on a white surface.

Promotes Brain Energy & Clarity

Citicoline is a naturally occurring brain nutrient that supports focus, memory, and mental energy. Our formula uses Cognizin®, the only form studied in healthy individuals as recognized by the FDA. Cognizin® helps boost focus and mood in the moment while nourishing brain cells for long-term learning and healthy development. Perfect support for growing minds at school and beyond.

Just The Good Stuff

Packed with key active ingredients to support your health & well-being.

Cognizin® Citicoline

250mg

Supports focus, memory and attention in children.

Focus
Memory

Phosphatidylserine (PS)

100mg

Supports brain cell communication, learning, and memory.

Memory
Learning

Vitamin B3 (Niacinamide)

1mg

Supports energy production in the brain and metabolic balance.

Brain
Energy

1,000,000+ happy customers

"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"

Brandi C.

Brandi C.

Amarillo, TX

"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"

Rachel Y.

Rachel Y.

Montgomery, AL

"Every ingredient in these vitamins are beneficial and the added ingredients have no toxic effect- which is something you don’t find in other brands."

Jamie C.

Jamie C.

Ada, OK

"First Day will be part of our morning & night routine for a very long time. So happy I stumbled upon them and LOVE the auto-ship subscription option!"

Kasey L.

Kasey L.

Rochester, NY

A young boy smiles while looking at orange gummy vitamins on a counter next to two containers labeled first day Kids Daily Focus Brain Support. The scene is set in a bright kitchen.

4 Benefits of Better Brain Health in Kids

✔️ Sharper Focus & Attention

✔️ Improved Memory & Recall

✔️ Support For Learning Comprehension

A comparison chart shows first day vitamins have benefits like delicious gummies, tested ingredients, proper dosing, vegan, and no artificial junk, while others have drawbacks like pills, unproven herbs, overuse risk, gelatin, and additives.

The Smarter Brain Support Supplement

Out with the pseudo-science, and in with the super-science. We use clinically-tested ingredients - no fad remedies, and No Junk™ ingredients.

Our Scientific Advisors

  • Dr. Lei Chen, MD, MHSYale University

    Dr Lei Chen, MD, MHS

    Yale University

    A renowned pediatrician who works at Yale University. In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale-New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.

  • Dr. Ed Giovannucci, MD, MPH, ScDHarvard University

    Dr. Ed Giovannucci, MD, MPH, ScD

    Harvard University

    A professor of Nutrition and Epidemiology at the Harvard School of Medicine. In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.
Trusted by over 800,000 parents. 97% of customer prefer First Day over other vitamin brands they've tried. Based on study of 264 customers.

45 Day Money-Back Guarantee

We're confident this is the best vitamin you'll ever try. But we understand you may be skeptical. So give it a try...worry-free! If you're still not happy, just send it back.

Kids' Brain Focus Support FAQs

What's are the ingredients?

Cognizin® Citicoline: Supports focus, accuracy, memory, and brain energy.

Phosphatidylserine (PS): A natural phospholipid important for brain cell communication and memory.

Vitamin B3 (Niacinamide): Helps the brain produce energy and maintain metabolic balance."

Other Ingredients: Organic Tapioca Syrup, Organic Cane Sugar, Water, Pectin, Natural Flavors, Citric Acid, Sodium Citrate, Turmeric and Sweet Potato and Carrot Juice for Color

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.

Why do you have less than 100% of daily values?

Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.

So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

What else is different about First Day?

We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?

We found the average multivitamin uses outdated science from 50 years ago.

To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.

Should I subscribe if I've never tried First Day before?

Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.

For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!

Which scientific studies does First Day look at?

Micronutrients, absorption rate, and more! We've combed through the scientific studies so that you don't have to. But if you want to peruse, check out these scientific studies for yourself:

More questions? Find answers on our FAQ page.

Ready to Start Your Health Journey?

ORDER TODAY
  • 5 stars: 21 (84%)
  • 4 stars: 1 (4%)
  • 3 stars: 2 (8%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (4%)
T
Tracy R.
Tracy R

Taste great and seem to make a difference.

A
Alannah K.
I genuinely see a difference when my daughter takes these

I genuinely see a difference when my daughter consistently takes these gummies, she is absolutely more focused throughout the day. She also looks forward to them every morning because they taste so good!

L
Leah D.
Great Addition

These have been a great addition to our morning routine. My 4 year old loves the taste of the gummies and always makes sure he gets them in the morning. Definitely seen a difference in his attention and attitude looking forward to the continued use.

T
Thorne
Proof is in the Gummie.

I am an ex-pro athlete, far removed now, and a single father to 2 teenage young men. Fitness is part of my lifestyle. Nutrition goes hand in hand. My sons, unfortunately, not so much. They will rarely eat a vegetable or fruit. Both are aspiring soccer players. Both have been showing a lack of mental clarity and energy, issues with not sleeping enough or sleeping in way too much, and an overall lack of drive to be active. After both consistently starting a First Day routine have seen noticeable differences and I am purchasing more after I leave this review.

H
HappyMom
Love it!

Daughter loves it and seen some improvements with her moods and energy. I’m looking forward to a more benefits for continued use.

N
Nora L.
Improved focus and less anxiety

My 15 yo granddaughter is so very happy with these products. This is the first product that we have tried that she actually notices the difference. She never forgets to take them and wants to make sure that we never run out. She says it's helped her immensely with her focus and seems to have also improved her anxiety.

J
JW
Noticing a Difference

My 13 year old has been taking these gummies for the past 2 months. We have definitely noticed some small differences in how he responds to things that would normally frustrate him. Very glad we decided to give the Brain Support gummies a try.

S
Samantha S.
Calming a 13 year old

My 13 year old has been taking this for a little over a month. I realized we have a lot less of his outbursts than we used to. Thank you!!!

A
Andrea W.
Great Gummies

My daughter really loves these gummies. She said they also taste really good too, almost like candy. Very happy with these gummies.

H
Heather M.
Great

These have helped my daughter so much!

K
Kate
The best

These are by far the best Vitamins for kids🤍

R
Rebecca
Promising

We started the vitamins and focus for my son over 1 week ago and so far no major changes, but tiny shifts make me feel they might be helping him control his verbal diarrhea at school.

K
Kristin U.
BIG fan!

We’ve been diving these to our kids for the last 1.5 years and they ask for them every morning!

M
Monique
It works!

I look forward to taking these gummies every day. They taste great, and I notice I am feeling great!

N
Nonna C.
Kids love them

Have 2 teens that need that extra picked me up. This helped them.

K
Kelli G.
Kiddo enjoys these

My kid enjoys these. It isn't a chore to get her to take them, like other brands have been.

N
Nicole K.
We love our First Day vitamins

I purchased The Multi, Pre and Post probiotic, and Daily focus brain support and my kids have been taking them for about a month now. They actually like taking them and I can see a big improvement in their overall mood and behavior. I’m so glad to have found a clean and all natural product that my kids and I can enjoy. I would highly recommend First Day!

M
Mandy P.
Kid approved0

My 13 year old son lswears these are helping him focus in school.

A
Angela D.
Threw them away

My kids gagged taking them. Refused after 1 gummy

A
A.N.
Is it too dramatic to say life-changing?

I'm not one to typically write reviews however recently finding out that my daughter has ADHD and wanted to medicate at the age of five, I've been looking into options for supplements to help her. We already get the multivitamin for kids from first day so once I saw that they had this brain supplement I was first to give it a whirl. Within a matter of a month I've seen a whole new kid out of her and even family members and teachers have commented on how more adjusted she seems not knowing that I started her on the supplement. This is a must have!

K
Kate T.
Taking them but not happy

My 14yo granddaughter is taking 2 a day but advises they taste terrible! I am waiting to assess effectiveness as it’s only a week. Thank you!

A
Alex T.
My Kid Love These!

Happy to hear that my kid enjoys taking these and says they are helping!

A
Ashley N.
Great taste

My son loves the taste. I don’t have to beg him to take his vitamins!

M
M.B.
Great supplement

No fighting for my kid to take a supplement - it's the first month in use- so far so good! All natural! Thank you for creating this!

J
Joe
Didn’t work for us

Did not work for us like the ones we’ve used in the past

1 We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula

Livaux® is a registered trademark of Anagenix IP Ltd.
SNZ 1969® is a trademark of Sanzyme Biologics Private Ltd.
Suntheanine® is a registered trademark of Taiyo International, Inc.
Cognizin® is a registered trademark of Kyowa Hakko Bio Co., Ltd.
FloraSMART® is a registered trademark of Anderson Advanced Ingredients
Affron® is a registered trademark of Pharmactive Biotech Products, S.L.U.
Zembrin® is a registered trademark of HG&H Pharmaceuticals (Pty) Limited.
Unique IS2 Bacillus Coagulans® is a registered trademark of Unique Biotech Ltd.
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IMMUSE is a clinically researched lactic acid bacteria developed by Kirin Holdings Company, Ltd.