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Ingredients

We are thoughtful about the ingredients we select, use REAL organic fruits & vegetables, and keep out long lists of ingredients that can't even be pronounced.

Organic Superfoods Blend: Apple, Kale, Broccoli, Spinach, Carrot, Parsley, Beet, Green Cabbage, Raspberry, Blueberry, Strawberry, Tomato, Aronia Berry, Chlorella, Maca, Moringa, Reishi Mushroom, Cordyceps Mushroom, Lion's Mane Mushroom, Turmeric, Ginger.


Other Ingredients: Tapioca Syrup‡, Cane Sugar‡, Water, Pectin, Citric Acid, Natural Flavors, Superfood Powdered Blend‡ (Apple‡, Kale‡, Broccoli‡, Spinach‡, Carrot‡, Parsley‡, Beet‡, Green Cabbage‡, Raspberry‡, Blueberry‡, Strawberry‡, Tomato‡, Aronia Berry‡, Chlorella‡, Maca‡, Moringa‡, Reishi Mushroom‡, Cordyceps Mushroom‡, Lion's Mane Mushroom‡, Turmeric‡, Ginger‡), Carrot and Blackcurrant and Red Bell Pepper Juice for Color.
‡Organic

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.

Supplement Facts
Supplement Facts
Subscription Details

You'll receive a stylish refillable bottle on your first order, then receive our eco-friendly refill pouches every 30 days on a physician-recommended schedule.

Plus, you'll receive these benefits:

  • Savings every single month.
  • Free shipping on your first order.
  • Easy management - skip or pause whenever you need.
  • VIP access to sales, gifts, early access & more.
  • Cancel anytime.
Multivitamin gummy container with &
Nutrition, made easy. Take the stress out of mealtime and fill nutrition gaps with a routine so tasty, your kids will forget it&
In just 2 yummy gummies, give your kids the essential nutrients they desparately deserve today. Vitamin C, Vitamin D3, Vitamin B2, Vitamin B6, Vitamin A, Folate, Vitamin B1, Vitamin K2, Vitamin B12.
Nutrition never tasted so good with our blend of 21 organic superfood fruits and veggies and nine critical nutrients in just two gummies. No fake sugars and developed based on 35,000 scientific studies.
First day has sold 55 million gummies in 2024 because of it&
93% of kids don&
Trusted by over 800,000 parents. 97% of customer prefer First Day over other vitamin brands they&
Better health for the whole family. Featuring 3 customer reviews about how much the kids love the taste.
New packaging to better reflect what&
Kids Multivitamin Nutrition Label and Supplement Facts.
A hand holds a magnifying glass over a First Day Kids Multi + Superfoods vitamin box, focusing on images of fresh fruits and vegetables on the packaging.

Fighting Hidden Hunger In Kids

Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.

Real Wholesome®

Real Wholesome®.
Real results you can feel.

No fillers, fake sugars or fad ingredients with wild claims.

Refillable packaging for a healthier planet

Research-backed & clinically proven.

Vegan. Cruelty Free. Non GMO. Free of allergens, artificial colors & flavors.

Tested & loved by picky kids (and adults)

Meticulously sourced for highest quality & safety.

Repeatedly tested for potency & purity.

Why parents believe First Day makes the best children's multivitamins

A gummy multivitamin made with 9 essential nutrients and a blend of 21 organic superfoods. These ingredients work together to fill nutrition gaps, overcome picky eating habits, and support behavioral development.

A blue container with a monkey design is open, and assorted vegetables and fruits—including broccoli, spinach, carrot, tomato, blueberry, and bell pepper—are floating above it against a white background.

21 Organic Superfoods

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with a blend of 21 organic superfoods full of good-for-you antioxidants and phytonutrients.* Real food. Real simple.

A wooden board topped with a variety of fresh fruits and vegetables, including cabbage, carrots, broccoli, lettuce, strawberries, blueberries, tomatoes, an orange half, and a container labeled first day Multis + Superfoods.

Up To 75% Less Sugar

Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!

A bottle of First Day Kids Multi + Superfoods gummies sits on a white surface, surrounded by lab beakers filled with blue liquid, against a light blue background. An orange toy and gummy are beside the bottle.

The Latest Science

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.*

Just The Good Stuff

Packed with key active ingredients to support your health & well-being.

Vitamin A

130mcg RAE

Supports healthy vision, immunity, and normal growth.

Immunity
Vision

Vitamin D3

10mcg

Supports strong bones, mood, and growth.

Mood
Bones

Vitamin C

20mg

Supports immunity and iron absorption.

Immunity
Absorption

Vitamin B1

0.3mg

Supports energy & nervous system.

Energy
Nerve

Vitamin B6

0.38mg

Supports brain development and helps regulate mood.

Brain
Mood

Vitamin B2

0.333mg

Supports energy, growth and development.

Growth
Energy

Folate (B9)

80mcg DFE

Supports red blood cell growth and brain development.

Cells
Brain

Vitamin B12

1.8mcg

Supports red blood cell and brain function.

Cells
Brain

Vitamin K2

25mcg

Helps direct calcium to bones for proper growth.

Bones
Heart

1,000,000+ happy customers

"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"

Brandi C.

Brandi C.

Amarillo, TX

"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"

Rachel Y.

Rachel Y.

Montgomery, AL

"Every ingredient in these vitamins are beneficial and the added ingredients have no toxic effect- which is something you don’t find in other brands."

Jamie C.

Jamie C.

Ada, OK

"First Day will be part of our morning & night routine for a very long time. So happy I stumbled upon them and LOVE the auto-ship subscription option!"

Kasey L.

Kasey L.

Rochester, NY

A container of First Day Kids Multi + Superfoods gummy vitamins is on a wooden desk surrounded by a clock, notebook, pencil, watercolor paint set, apple, and small toy shapes.

Benefits Of Taking Kids Vitamins Daily

93% of kids don't eat enough vegetables. Filling in the gaps better supports...*

  • Healthy Growth and development
  • Brain Function
  • Immunity Support
  • Emotional Development
A comparison chart highlighting First Day gummies versus other brands. First Day shows five green checkmarks for health benefits, while other brands have five red Xs, with bottles of each brand shown at the top.

What Sets First Day Apart

Over 1 million families have made the switch to First Day, and it is easy to see why when competitors take so many shortcuts.

Our Scientific Advisors

  • Dr. Lei Chen, MD, MHSYale University

    Dr Lei Chen, MD, MHS

    Yale University

    A renowned pediatrician who works at Yale University. In 1997, he graduated with his Medical Degree from New York University. He spent his time at the Yale School of Medicine, as well as the Yale-New Haven Children's Hospital. He also graduated with a Masters of Health Science from the Yale School of Medicine in 2010.

  • Dr. Ed Giovannucci, MD, MPH, ScDHarvard University

    Dr. Ed Giovannucci, MD, MPH, ScD

    Harvard University

    A professor of Nutrition and Epidemiology at the Harvard School of Medicine. In 1984, Dr. Giovannucci graduated with his medical degree from the University of Pittsburgh. He then spent the next 8 years at Harvard, working for his Doctor of Science Degree. Since then, he has climbed to the top of his field.

Trusted by over 800,000 parents. 97% of customer prefer First Day over other vitamin brands they've tried. Based on study of 264 customers.

45 Day Money-Back Guarantee

We're confident this is the best vitamin you'll ever try. But we understand you may be skeptical. So give it a try...worry-free! If you're still not happy, just send it back.

Kids' Daily Multivitamins FAQs

What's are the ingredients?

We are thoughtful about the ingredients we select, use REAL organic fruits & vegetables, and keep out long lists of ingredients that can't even be pronounced.

Organic Superfoods Blend: Apple, Kale, Broccoli, Spinach, Carrot, Parsley, Beet, Green Cabbage, Raspberry, Blueberry, Strawberry, Tomato, Aronia Berry, Chlorella, Maca, Moringa, Reishi Mushroom, Cordyceps Mushroom, Lion's Mane Mushroom, Turmeric, Ginger.


Other Ingredients: Tapioca Syrup‡, Cane Sugar‡, Water, Pectin, Citric Acid, Natural Flavors, Superfood Powdered Blend‡ (Apple‡, Kale‡, Broccoli‡, Spinach‡, Carrot‡, Parsley‡, Beet‡, Green Cabbage‡, Raspberry‡, Blueberry‡, Strawberry‡, Tomato‡, Aronia Berry‡, Chlorella‡, Maca‡, Moringa‡, Reishi Mushroom‡, Cordyceps Mushroom‡, Lion's Mane Mushroom‡, Turmeric‡, Ginger‡), Carrot and Blackcurrant and Red Bell Pepper Juice for Color.
‡Organic

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.

Why do you have less than 100% of daily values?

Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.

So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

What else is different about First Day?

We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?

We found the average multivitamin uses outdated science from 50 years ago.

To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.

Should I subscribe if I've never tried First Day before?

Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.

For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!

Which scientific studies does First Day look at?

Micronutrients, absorption rate, and more! We've combed through the scientific studies so that you don't have to. But if you want to peruse, check out these scientific studies for yourself:

More questions? Find answers on our FAQ page.

Ready to Start Your Health Journey?

ORDER TODAY
  • 5 stars: 4305 (87%)
  • 4 stars: 343 (7%)
  • 3 stars: 118 (2%)
  • 2 stars: 50 (1%)
  • 1 star: 142 (3%)
A
Antoinette M.P.
Best Vitamins

The best Five star vitamins around. My 10 yr old son has been taking these for 7 yrs now. He loves the gummies that dont have a bad taste. Said, they are like candy. But good for him.
I definitely recommend these to any new toddler Moms out there. No junk in these vitamins.

K
K
Too much sugar

Why all that sugar needed for kids why?

K
Kyle P.
First Day Gummies & Health!

Since i started with First Day My kids have been More active in the park and at home whether there outside or inside there having a great time with better behaivors and less fuss definitley see a difference than before using First Day, Before FirstDay they showed alot of aggression and fatigue but thanks to First Day They are getting what they need! When they dont eat all there veggies all or even there food :) Thanks alot FirstDay!!! ,My kids love Them before school And come home excited and happy with no fights :) Definitley the Right Choice of Vitamins that kids love ! :)

K
Kimberly D.
I am a grandmother

My grandson has been taking them for two weeks. They seem to be working great for him. He is not hungry all the time and has calmed down and sleeping better.

M
Mom o.3.b.
Tasty

My kids love these vitamins! I think they have helped improve meltdowns as well and I feel confident they’re getting a good healthy vitamin .

d
dani W.
The BEST kids vitamins

These vitamins are LEGIT. My kids (especially my daughter) used to get sick allllll the time and ever since we started these vitamins almost a year ago they haven’t been sick. It’s extremely impressive because there were some TERRIBLE illnesses going around our neighborhood and church. I’m forever grateful for these vitamins keeping my family healthy!!

E
Erica A.
A+ from two little boys!

My little boys definitely love these vitamins! It feels good to give them something that is nontoxic, yet good tasting!

A
Amber C.
Life changing health supplements

I watched an online add on the First Day vitamins and decided to try them out. I’ve been a loyal customer ever since. It took under 2 weeks for me to notice the health benefits, and it only took running out for a week and half to see the impact of how much we appreciate the First Day vitamins. You can’t beat the price! My children are happier, and healthier taking this as an added nutritional benefit. My special needs child has been positively impacted by taking the First Day vitamins. Let’s face it, it’s hard to eat right all the time. I highly recommend this as part of your daily vitamins routine and you’ll see the changes within the first 14 days. I’ll continue to support this company and buy our family’s monthly vitamins. A must have in today’s busy parent or person world!

R
Ryan B.
Super awesome vitamins!

As a a father I often struggle figuring out what healthy options my kids can eat for breakfast, lunch and dinner ! To cut to the chase my kids are just like other kids in that they are such picky eaters. Luckily with First Day gummies I know that my kids are getting proper nutrition everyday! So glad I get these vitamins!

A
Abigail M.
buenisimas!!

sin duda note cambios, les dio mas hambre a mis pequenos, pense que no les iban agradar por el olor., si dijieron k no eran dulces pero aun asi las comen .. asi que si creo que son diferentes a las wue les compraba, la textura, y eran dulces como gomitas regulares!! sin duda volvere a ordenarlas!

C
CRM
Good multivitamin

My 10-year-old son has been taking these for the past three months. We are enjoying the vitamins. However, the last batch we got was extremely gooey and sticky, however, he is taking them. I don’t know what happened during shipping, but they are difficult to pull apart so he can take his daily dose, hopefully the next batch will be better.

B
Bebz03s
ADHD & be a happy kid

My son got ADHD diagnosed and he barely eat but nonstop snacks eater. Never finished his food. I thought I supplied him good food and balance with vitamins in veggies but since he took medicine for ADHD, it reduced his appetite. It makes me worried and his weight is too low for kids his age.
I saw FirstDay Kids many times and I thought "Hidden Hunger?? its impossible ". But when I see my son eat less portions every day, I need to do something.
I ordered and subscribes FirstDay kids and at first week I can see my son have his appetite back. When I feed him, he will eat and wont say No. When he feels full enough , he will stop. I keep feed him with balance proteins, veggies and fruits. I know FirstDay already have good vitamins but seeing my son's appetite is back, making me become a happy Mom. He become a happy person and enjoy foods, always requests for apple for his before-bed snack instead of candy/cookies.
I hope this gonna be stay good and help my Son always being a happy kid and love food.

J
James C.
Healthy kids- Healthy life 👬

When it comes to my children, I adopt a meticulous approach to selecting the products they consume. I initiate this process with thorough research, examining the ingredients and additives in vitamins and other supplements. This research often leads me to consult Google reviews, which enables me to make informed decisions about the best options for my kids. After several days of deliberation, I concluded that Firstday vitamins were the superior choice. Prior to making a purchase, I contacted their customer support team to assess their responsiveness and helpfulness. I found their team to be exceptionally friendly and supportive, unlike other companies I had interacted with. After selecting Firstday, I placed an order and was impressed by their ongoing communication, which ensured that I was informed about the status of my package until it arrived. Furthermore, after a couple of weeks, they reached out to inquire about my satisfaction and offer any necessary assistance. I highly recommend Firstday vitamins for both children and adults. Their commitment to customer satisfaction and well-being is truly commendable. Thank you, Firstday, for your dedication to ensuring the health and well-being of your customers.

Y
Yuriana A.
Love it

We definitely love this amazing Vitamins for our children’s ! As a mother of 7 I 100 % recommend! Thanks Firstday .
Hola. Soy mama de 7 y Definitivamente nos encantan 100 % recomendado!!! Gracias Firstday

J
Jenny H.
Great vitamins!

All natural vitamins! This is the only vitamins that we will give to our son, no unnecessary chemicals that you cannot even spell. We always read the ingredients before we purchase anything and this checks all the boxes. First day keeps my son healthy and it helps in building a great immunity. My son is very excited to take it everyday! Its like a reward for him after he eats his breakfast.

H
Henry S.
Bought 3

I received them in the time frame it said.
Opened one of 3 and they smelt amazing and tasted good.
Comes in cool jars.
First Day was very responsive to my emails and concerns.
They text you to keep you in the loop.
My 4 daughters like them Ages 5-7-9-11.
They almost taste too good to be vitamins.
My 9 year old has been in better moods but too early to tell if it is the gummies. Received Jan15.

Con- takes a while to receive to Canada,Ontario,Brampton.

-had to pay around 33$ more at the Canada Post for border inspections.

L
Laura F.
Definitely recommend!!!

It’s all the in the video, but I 100% believe Kids Hiya multivitamin is why my kids have hardly been sick since the fall of 2024 to now. It’s all natural, no bunch of sugar in it, and more importantly, it works!

A
Alicia F.
My Girls Don’t Fight Me When it’s Time for their Vitamins

I love these vitamins and so do my girls. They are no fights or resistance when it is time to take them. This is worth its weight in gold. I hope to be able to continue purchasing these vitamins. They have been a lifesaver. Now if I could just get them to enjoy flossing…..

J
Jonah Y.
First day Vitamins - My children’s superhero vitamins ❤️

I never thought first day vitamins could resolve my 2 children's hidden hunger. I am even surprised they are eating new, healthy option foods that I prepare for them. They are more active than before! I could not imagine how these vitamins saved my kids. Notably, they have been sleeping straight through the night and sleeping for 10 hours every day, perfect for their age and body needs. I am delighted to have encountered First Day. You have helped busy moms like me. More power to your company!

M
Maira C.
Amazing children's Vitamins

I LOVE these vitamins for my children. They boost their energy and keep them from being moody. I have a child that has Austism and I notice a positive change with her. Now months on the vitamins she has thrived. I highly recommend these vitamins to any parent.

M
Marcela M.
A ella le gusta encantan

Estoy empezando a notar que mi hija tiene más apetito antes no quería comer ahora está comiendo más 🥰

K
Kelsey M.
Wet

I was really excited to try these after all the hype all over social media. They arrived and they were wet and gooey. My kids refuse to eat them.

1 We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula

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