




Loved By 70,000+ Customers

























Jordan M."Finally. An easy vitamin for me to take every day !"
TJ"They taste great and I always notice a difference when I forget to take them. So happy I took a chance on first day!"
Daily Multivitamins for Men
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Organic Fruits & Veggies
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Up to 80% Less Sugar
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No Artificial Flavors/Colors
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Made In Germany
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Vegan
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Gelatin Free
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Gluten Free
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Non-GMO
3 Reasons Why People Choose Us

Organic Fruits & Veggies
We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 12 organic fruits and veggies full of good-for-you antioxidants and phytonutrients.* Real food. Real simple.

Up To 80% Less Sugar
Tame your sweet tooth with a fresh, juicy, and true to fruit flavor experience.
With up to 80% less sugar, you'll wonder how we did it.*

Essential Nutrients For Men
We designed our Men's Multivitamin from the ground up with experts to ensure you are getting exactly what your body needs.*
Vitamins A, B1, B2, B6, B9, B12, C, D3, and K. It's all here.
9 Essential Vitamins
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Vitamin A
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Vitamin B1
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Vitamin B2
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Vitamin B6
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Vitamin B9
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Vitamin B12
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Vitamin C
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Vitamin D3
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Vitamin K2

45-Day Money Back Guarantee
We're confident this is the best vitamin you'll take. But we understand you may be skeptical. So give it a try...worry-free! If you're still not happy, just send it back.
Our Scientific Advisors
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Dr. Ed Giovannucci,MD, MPH, ScD
Harvard UniversityDr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!
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Dr. Lei Chen,MD, MHS
Yale UniversityDr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the worldto help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.
FAQs
What's the full nutrition facts of your vitamin?
We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)
Ingredients
- Vitamin A (as beta carotene) 390 mcg RAE
- Vitamin C (as ascorbic acid) 90 mg
- Vitamin D3 (as cholecalciferol from lichens) 20 mcg
- Vitamin E (as d-alpha-tocopherol from sunflower oil) 10 mg
- Vitamin K (as menaquinone-7) 45 mcg
- Vitamin B1 (as thiamine mononitrate) 650 mcg
- Vitamin B2 (as riboflavin) 750 mcg
- Vitamin B6 (as pyridoxal-5'-phosphate) 1.25 mg
- Folate (as L-methyltetrahydrofolate, calcium salt) 400 mcg DFE
- Vitamin B12 (as methylcobalamin) 2.4 mcg
- Biotin 30 mcg
- Magnesium (as dimagnesium malate) 78 mg
- Zinc (as dimagnesium malate) 5 mg
Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax
View the full nutrition label here.
Why do you have less than 100% of daily values?
Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.
Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.
So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.
What else is different about First Day?
We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?
We found the average multivitamin uses outdated science from 50 years ago.
To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.
Should I subscribe if I've never tried First Day before?
Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.
For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!
Which scientific studies does First Day look at?
Micronutrients, absorption rate, and more! We've combed through the scientific studies so that you don't have to. But if you want to peruse, check out these scientific studies for yourself:
- National Center for Chronic Disease Prevention and Health Promotion, et al. - Vital Signs: Fruit and Vegetable Intake Among Children — United States, 2003–2010
- Department of Molecular Biology, Pusan National University, et al. - Folic acid is necessary for proliferation and differentiation of C2C12 myoblasts
- Austin J Cerebrovasc Dis Stroke - Sulforaphane Protects against Brain Diseases: Roles of Cytoprotective Enzymes
- Department of Pathology, University of Otago, et al. -Vitamin C and Immune Function
- Institute of Human Nutrition Sciences, Warsaw University of Life Sciences - Fruit and Vegetable Intake and Mental Health in Adults: A Systematic Review
- Program in International and Community Nutrition, Nutrition Department, University of California - The challenge to reach nutritional adequacy for vitamin A: β-carotene bioavailability and conversion--evidence in humans
- Vitamin and Mineral Nutrition Laboratory, Beltsville Human Nutrition Research Center - The bioavailability to humans of ascorbic acid from oranges, orange juice and cooked broccoli is similar to that of synthetic ascorbic acid
- Institute of Biochemistry, Life Sciences Center, Vilnius University - Bioavailability of Different Vitamin D Oral Supplements in Laboratory Animal Model
- Institute of Human Nutrition Sciences, Warsaw University of Life Sciences - Tocopherols and Tocotrienols—Bioactive Dietary Compounds; What Is Certain, What Is Doubt?
- Division of Nephrology, RWTH Aachen University - Vitamin K: Double Bonds beyond Coagulation Insights into Differences between Vitamin K1 and K2 in Health and Disease
- National Institute of Health - Vitamin B1 (Thiamine)
- National Institute of Health - Riboflavin Fact Sheet for Health Professionals
- University of Medical Sciences, Isfahan, Iran, et al. - Pyridoxal 5 Phosphate (P5P): Highly Bioavailable Vitamin B6
- Institute of Nutrition and Food Sciences, University of Bonn - Folic acid and L-5-methyltetrahydrofolate: comparison of clinical pharmacokinetics and pharmacodynamics
- Cristiana Paul, MS and David M. Brady, ND, DC, CCN, DACBN - Comparative Bioavailability and Utilization of Particular Forms of B12 Supplements With Potential to Mitigate B12-related Genetic Polymorphisms
- National Institute of Health - Biotin Fact Sheet Comparative Bioavailability and Utilization of Particular Forms of B12 Supplements With Potential to Mitigate B12-related Genetic Polymorphismsfor Health Professionals
- Department of Physiology, School of Medicine, Dokuz Eylul University, et al. - Timeline (Bioavailability) of Magnesium Compounds in Hours: Which Magnesium Compound Works Best
- Human Nutrition Laboratory, Institute of Food, Nutrition and Health, Swiss Federal Institute of Technology - Zinc absorption by young adults from supplemental zinc citrate is comparable with that from zinc gluconate and higher than from zinc oxide
More questions? Find answers on our FAQ page.
As Seen On
We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula