Do your kids have trouble sleeping, focusing, or behaving?

They may be suffering from something completely invisible to the human eye. UNICEF calls it hidden hunger.

Why? because it’s less about the quantity of food and more about the quality of your kid's diet. And let’s be real. As parents, we can’t expect to give our kids a reliable source of nutrients through meals EVERY single day.

That’s why we teamed up with Harvard and Yale experts to make First Day. One of the most natural and most absorbable vitamins for kids to actually get benefits.

Picture this: your teen reminding YOU to eat their “veggies”. Yup. That’s right. Say bye to mealtime battles (and the constant mom guilt that comes with it).

21 organic fruits & veggies checked off. All in just a few seconds.

❌ WITHOUT cooking vegetables

❌ WITHOUT shopping at the grocery store

❌ WITHOUT giving yourself a pounding headache struggling to force feed your kids veggies

Many over‒the‒counter multis for kids use outdated science. And not just by a few years. We're talking as old as 50‒year‒old science.

Next time you're at the store, help yourself to the vitamin aisle and look at the nutrition labels. You’ll notice a pattern.

❌ An absurd amount of sugar

❌ Unnecessary artificial fillers

❌ A laundry list of ingredients to sell you on believing “more is better”

Families need good health more than ever. Real science. The best ingredients. And great taste. Years of scientific research, innovation, and design. Areas that other companies take shortcuts in ‒ but not us.

Let’s get one thing straight. While we have family‒friendly and subscription discounting, First Day isn’t cheap compared to other vitamins.

In fact, parents pick First Day because it’s not the cheapest option. (Why would we want to give your kids cheap ingredients?)

Instead, here's what you get: 1+ million dollars of research. Distilled into a gummy vitamin that has everything your kids need.

One where a single serving has:

✅ More Vitamin D than 240 mushrooms

✅ More Folate than 6.5 cups of spinach

✅ More Vitamin B1 than 11 cups of broccoli

If you’re like most parents, you’re probably sick and tired of everything having to be a fight with your kids.

So here’s the deal.

We're confident this is the best vitamin you'll ever give to your kids. But hey, we understand you may be skeptical. So give it a try...worry‒free!

Have your kids try a gummy (sneak a taste for yourself too). If you're still not happy, just send it back**.

There’s a 45‒day satisfaction guarantee, and we’ll take care of you :)