1,273 Sold Every 24h
The Multivitamin Giving Families
Lifechanging Results
Designed with 21 superfoods and essential nutrients today's families lack to support balanced behavior, stable moods, and healthy sleep*
Pick The Stage. We've Got The Formulation.
Same "No Junk"™ standard across the range. Dosed for the body and brain your kid is in now.
Toddlers' Multivitamin
Yummy Gummies For Supported Growth & Development
Kids' Multivitamin
Daily Gummies For Improved Mood & Behavior
Teens' Multivitamin
Daily Gummies For Improved Motivation & Mood
Women's Multivitamin
Daily Gummies To Support Beauty & Daytime Energy
Men's Multivitamin
Daily Gummies For Supported Strength & Vitality
Most Vitamins Are One Formula Across Every Age.
We formulate them specifically for each member of the household. Same philosophy, different doses, because a 2-year-old's body isn't just a smaller version of an 18-year-old's.
21 Organic Superfoods
The same whole-food blend in every Multi. Real foods most kids — and most adults — never eat.
Stage-Specific Dosing
Different nutrient needs, different gummy sizes, different sugar content — never one-size-fits-all.
The "No Junk"™ Standard
No fake sugars, artificial colors, or fillers. Non-GMO, vegan and free of the top 9 allergens.
improved health & wellness
their vitamins daily
satisfaction rate
Our 50% OFF Sale
Is Ending Soon
June has a high risk of selling out. 3,682 bottles sold today.
Modern Multivitamins That Work At The Cellular Level
How First Day Goes Above And Beyond
How First Day Helps*
How This Helps*
How This Helps*
Looking For Solutions For a Specific Problem?
Filter the range by what your family is dealing with right now. Every product below uses the same "No Junk"™ formulation standard.
Life-Changing Results Shared By Doctors And Real Families Like Yours
FIRST DAY MEDICAL ADVISORY BOARD MEMBER
These are the best tasting vitamins I ever purchased. It feels like I am having a treat. These are the only ones so far that my kids like too.
FIRST DAY MEDICAL ADVISORY BOARD MEMBER
Why Experts Trust First Day Over Every Other Brand
Made for modern families living on modern diets, we’re here to fill the nutrition gaps that today’s food often leaves behind.
Depleted Soil
Modern farming practices have stripped our soil of essential nutrients.
Processing & Additives
Ultra-processed foods now make up 60% of our daily calories.
Nutrient Decline
Studies show 50% less nutrients in produce compared to 50 years ago.
Modern Lifestyle
Stress, pollution, and poor sleep increase our nutritional needs.
Depleted Soil
Modern farming practices have stripped our soil of essential nutrients.
Processing & Additives
Ultra-processed foods now make up 60% of our daily calories.
Nutrient Decline
Studies show 50% less nutrients in produce compared to 50 years ago.
Modern Lifestyle
Stress, pollution, and poor sleep increase our nutritional needs.
We Can Already See The Impacts
1 in 3 Families Have a Nutrient Deficiency.
Healthy Habits Are Generational
I created First Day to address the massive concerns with today's diet and its negative effects on our families — at every age. Teaching your family healthy habits now has a downstream effect for generations.
- Alice Li, Founder
Nutrients Are Disappearing
Over the last 50 years, up to 73% of essential nutrients in fresh fruits and vegetables have been lost, contributing to rising nutrient deficiencies.
More Sugar Than Parents Expect
Many typical kids' multivitamins include unnecessary sugar and fillers that families are trying to avoid.
Built For Every Age
First Day was created to help support families with thoughtful nutrition at every stage.
