4.8 stars from 12,322+ reviewers

Unlock Your Kid’s Focus, Memory & Confidence - Naturally

Daily brain nutrition for kids ages 4 - 17 to support focus, memory, learning, hyperactivity, and brain energy. Made with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3 — in a gummy that kids actually love.

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45 Day Money Back Guarantee**

My son is VERY picky but gets so excited to eat these. I unfortunately tried hiya first & wasted money because he would not eat them. I love that these are a gummy soft chewable.

Alyssa Blossom
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Daily brain nutrition for kids ages 4 - 17 to support focus, memory, learning, hyperactivity, and brain energy. Made with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3 — in a gummy that kids actually love.

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Start Today
45 Day Money Back Guarantee**

My son is VERY picky but gets so excited to eat these. I unfortunately tried hiya first & wasted money because he would not eat them. I love that these are a gummy soft chewable.

Alyssa Blossom

Target 6 Symptoms of Nutrient Deficiencies with Just 2 Daily Gummies

A boy and a woman sit at a kitchen counter studying, with two First Day 'Daily Focus Brain Support' supplement bottles in the foreground.A boy and a woman sit at a kitchen counter studying, with two First Day 'Daily Focus Brain Support' supplement bottles in the foreground.

Target 6 Symptoms of Nutrient Deficiencies with Just 2 Daily Gummies

Difficulty Staying Focused

Your child starts homework and instantly gets distracted. Simple tasks take forever. It’s like their brain just won’t stay put.

Periods Of Hyperactivity

Shifting from play to homework (or any
activity change) is a battle. They resist or go haywire — not out of
defiance, but because their cognitive flexibility is under strain.

Forgetfulness

They forget instructions, misplace school supplies, or can’t remember what you just asked them to do — even if you just said it 10 seconds ago.

Trouble Following Directions

Whether it’s a two-step instruction or a classroom task, they struggle to complete it without constant reminders. Processing feels sluggish.

Emotional Frustration

Lack of brain support can disregulate mood. Your child may become easily overwhelmed, irritable, or emotionally reactive over small challenges.

Low Motivation

They avoid challenges, give up easily, or claim “I can’t do it” — not because they aren’t smart, but because their brain feels unequipped to tackle it.

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Kids' Daily Focus Brain Support
one million families
promotes focus
supports memory
helps attention
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best brain support for kids
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Customers rate us 4.7/5 based on 11577 reviews.

Kids' Daily Focus Brain Support Smart Gummies For Learning, Focus & Memory

Daily brain nutrition for children for focus, memory, learning, hyperactivity support, and brain energy with Cognizin™, sunflower Phosphatidylserine, and Vitamin B3.

Flavor: Peach

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$49
$29.40
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Quantity

30 Servings Per Bottle

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10 servings of Electrolyte Drink Mix For The Whole Family.

Rapid Hydration Electrolyte Support - Gift
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The "No Junk"™ Kids’ Multi

The "No Junk"™ Kids’ Multi

Support for mood, behavior & picky eating.

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Kids’ Nighttime Reset Magnesium

Kids’ Nighttime Reset Magnesium

Melatonin-free support for relaxation & sleep.

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First Day - Kids' 3-in-1 Pre+ Post+ Probiotic

First Day - Kids' 3-in-1 Pre+ Post+ Probiotic

To support immunity, digestion, and oral health.

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Ingredients

Cognizin® Citicoline: Supports focus, accuracy, memory, and brain energy.

Phosphatidylserine (PS): A natural phospholipid important for brain cell communication and memory.

Vitamin B3 (Niacinamide): Helps the brain produce energy and maintain metabolic balance."

Other Ingredients: Organic Tapioca Syrup, Organic Cane Sugar, Water, Pectin, Natural Flavors, Citric Acid, Sodium Citrate, Turmeric and Sweet Potato and Carrot Juice for Color

Free From The Top 9 Allergens: We are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free, and sesame-free.
Supplement Facts
Supplement Facts
Subscription Details

You'll receive a stylish refillable bottle on your first order, then receive our eco-friendly refill pouches every 30 days on a physician-recommended schedule.

Plus, you'll receive these benefits:

  • Savings every single month.
  • Free shipping on your first order.
  • Easy management - skip or pause whenever you need.
  • VIP access to sales, gifts, early access & more.
  • Cancel anytime.
This Product is For Kids Ages 4 - 12
TeensAges 13 - 17

🚨 Due to the high demand, October has a very high risk of selling out!

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Life Changing Results from Doctors and Real Customers

Dr. Lei Chen

"These vitamins are exactly what I recommend to parents looking for quality nutrition."

Dr. Lei Chen

MD, MHS at Yale University

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Diana V.

"These are the best tasting vitamins I ever purchased. It feels like I am having a treat. These are the only ones so far that my kids like too."

Diana V.

Verified Purchaser

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"A revolutionary approach to children's health."

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Dr. Ed Giovannucci

"We choose partners carefully, and First Day’s dedication to research, formulation integrity, and transparent quality practices makes them a brand we’re proud to align with."

Dr. Ed Giovannucci

MD, MPH, ScD at Harvard University

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0%

of parents see improved health & wellness

0%

of kids ask for their vitamins daily

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customer satisfaction rate

The Smarter Brain Support Solution

The Smarter Brain Support Solution

Developed Alongside Harvard & Yale Scientists

Our product was crafted with input from leading scientists at Harvard and Yale, combining the latest research with high-quality ingredients to deliver a multivitamin parents can trust.
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Clean Label Project® Purity Award

Our products were independently tested by Clean Label Project® for harmful chemicals like heavy metals, pesticides, and plasticizers, exceeding typical industry practices.

Backed by Modern Science

Vitamin B6 supports natural energy regulation, promoting healthier sleep patterns and making it easier for kids to get restful sleep.*

Pediatrician-Approved

Recommended by pediatricians, our multivitamin is designed to meet the unique needs of your family ensuring they get the support they need from a trusted source.

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Why Should You Choose First Day?

Made for modern families living on modern diets, we’re here to fill the nutrition gaps that today’s food often leaves behind.

First Day
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Clean Label Certified
Research Backed
Surprise Gift with Purchase
No Fillers or Fake Ingredients
Vegan, Gluten-Free, Non-GMO

From our Founder

Did you know 1 in 3 Families have a nutrient deficiency? I created First Day to address the massive concerns with todays diet and it's negative effects on our families.

  • The Average Person Consumes 52 Credit Cards’ Worth Of Microplastics Every Year.
  • Artificial Food Additives Are Found In 59% Of Foods Today
  • Fresh Fruits & Veggies Have Lost Up To 73% Of Their Nutrients

After learning about the massive amounts of sugar that were in typical kids multivitamins I reached out to 2 of the top researchers at Harvard and Yale. I explained my story to them, how I wanted to revolutionize the vitamin industry. After consulting with these experts to help us carefully formulate our vitamins, we are now a best selling multivitamin nationwide.

That's why we’re so confident First Day will help you get the results you want. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.

Try Now
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Did you know 1 in 3 Families have a nutrient deficiency? I created First Day to address the massive concerns with todays diet and it's negative effects on our families.

  • The Average Person Consumes 52 Credit Cards’ Worth Of Microplastics Every Year.
  • Artificial Food Additives Are Found In 59% Of Foods Today
  • Fresh Fruits & Veggies Have Lost Up To 73% Of Their Nutrients

After learning about the massive amounts of sugar that were in typical kids multivitamins I reached out to 2 of the top researchers at Harvard and Yale. I explained my story to them, how I wanted to revolutionize the vitamin industry. After consulting with these experts to help us carefully formulate our vitamins, we are now a best selling multivitamin nationwide.

That's why we’re so confident First Day will help you get the results you want. If within the first 45 days you find yourself not completely satisfied, we’ll give you your money back - no questions asked.

Try Now