Sitewide Sale
+ Year Of Health $5,000 Giveaway!
Kick off the New Year by saving up to 51% sitewide. Plus, get an automatic entry to win our Year of Health $5,000 Sweepstakes with new subscriptions!‡
Up To 75% Less Sugar
Vegan & Non-GMO
45 Day Money-Back Guarantee
Sitewide Sale
+ Year Of Health $5,000 Giveaway!
Kick off the New Year by saving up to 51% sitewide. Plus, get an automatic entry to win $5,000 with new subscriptions‡
Up To 75% Less Sugar
Vegan & Non-GMO
45 Day Money-Back Guarantee
Could Hidden Hunger Be Sabotaging Your Family's Health?
Relentless cravings, lack of energy, and daily battles? The real issue might be “Hidden Hunger”— nutrient deficiencies affecting billions worldwide. That’s why First Day was made—to help break the cycle.
Give Your Family The Nutrients They Need To Thrive
SHOP BY FAMILY MEMBER
New To First Day?
Most Customers Start With A Starter Pack
Help fill nutritional gaps with daily multivitamins and improve your overall gut health and your body's ability to absorb nutrients with our new 3-in-1 probiotics.
Daily Multivitamin Gummies
Formulated using modern science to supplement your daily nutrition, helping to avoid nutritional deficiencies.
KIDS
4145 Reviews
Kids' Daily Enrichment
Ages 4 - 12
Fighting hidden hunger in picky eaters
Shop Now
NEW!
Calming Magnesium
Rest peacefully through the night, without the groggy mornings, with our new Nighttime Reset Calming Magnesium Gummies. Made with magnesium (no scary melatonin hormones here!) and uniquely formulated for each member of the household.
Pre+ Post+ Probiotics
Made with clinically-tested strains specific for each family member, so that everyone can have a healthy, happy tummy.
What You Can Expect
Peace Of Mind
"My granddaughter asks for her vitamins every morning. Makes me happy knowing she’s getting a lot of good nutrients without the sugar that comes in the traditional gummy vitamins!!"
Kelly P.
Westfield, Al
Picky Eaters Approved!
"All 3 of my picky eaters happily eat these daily and actually have made the comments that they wish they could eat the whole bag bc of how delicious they taste. Highly recommend First Day!"
Katie B.
Salt Lake City, UT
Where Have These Been?
"I decided to give first day a try. Not only did they taste great but they actually are all natural. No crazy hidden ingredients and bonus my husband actually takes his every day as well. Thank you for creating first day!!!"
Jenn M.
Portland, ME
What Sets Us Apart
our highest standards for wholesome supplements
As Seen On
See How First Day Is Improving The Lives Of Kids & Parents
Hidden Hunger, Revealed
Scientific studies have discovered an alarming nutrient decline, called Vanishing Nutrients, in modern fruits and veggies caused by factory farming, environmental damage, and modern food storage techniques. This combination of poor eating habits and low-nutrient produce has created the perfect storm of worldwide hidden hunger.
For People Who Demand Better
Families need good health more than ever.
Real science. The best ingredients. And great taste.
Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.
That's why 600,000+ people made the switch to First Day.
Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.
Demand better. Demand Real Wholesome™.
