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Discover The 3 Harmful Ingredients Hiding in Your Multivitamin
And the Safer Option 800,000+ Families Are Choosing Instead
1. Monkfruit Extract
Up to 250x sweeter than natural sugar!
Monkfruit extract has gained popularity as a low calorie sweetener. But its intense sweetness can affect taste perception, making naturally sweet foods less appealing. It’s also been linked to bloating, gas, and other digestive issues.¹
Artificial sweeteners like this are also associated with increased risk of obesity, metabolic syndrome, and type 2 diabetes.²
The Solution: Look for multis with low doses of natural sugar instead!
2. Red Dye 40
Already banned in several European countries
Red Dye 40 is a synthetic coloring used to add enhance appearance and color. But research has linked it to side effects like migraines, trouble focusing, and allergic reactions such as hives.⁴
With so many natural flavors and colors available today, there’s no reason to rely on artificial dyes just for appearance.
The Solution: Aim for multis with naturally sourced colors. They look just as good, without the risk.
3. Hidden Vitamin Overdoses
Some multis use mega-doses of nutrients — which can be just as risky as not getting enough.
For example, too much Vitamin D can actually weaken bones and create kidney stones.³ Too much Folate can have a negative impact in neurodevelopment and risk of carcinogenesis.⁴
Because these doses are often buried in fine print, you may not realize you're getting well above the recommended amount—every single day.
The Solution: Choose multis that use moderate, science-backed doses—not mega-doses.
Worried that your current multi might not be so “safe”? Don’t worry — there's an easy fix. One with zero artificial sweeteners. No megadoses. No junk.
Just the nutrients you need, in the safest form possible.
Introducing First Day
Trusted by 800k Families For Their Safe Ingredients.
First Day thoughtfully sources each ingredient with care, choosing only the highest quality vitamins and minerals. The dosage is tailored based on age and stage of development, providing safe and effective support without risking overuse or unwanted additives.
Clean Label Project Certified
Our products have been independently tested by the Clean Label Project for harmful chemicals like heavy metals, pesticides, and plasticizers, and meets their standards for purity and exceeding typical industry practices.
Developed Alongside Harvard and Yale Scientists
Our product was crafted with input from leading scientists at Harvard and Yale, combining the latest research with high-quality ingredients to deliver a multivitamin parents can trust.
5,000+ Reviews
800,000+ People are Seeing a Difference.
First Day vitamins are developed and approved by industry experts who prioritize your health. Over 800,000 families have already made the switch, experiencing the difference that pure, safe supplements can make.
Raising the Bar on Nutrition
Made to Fight Hidden Hunger
Hidden hunger is a common issue among kids today. Our gummies are packed with the nutrients many children lack, helping to fill gaps in their diet and support growth, focus, and energy—all in a way kids enjoy.*
Physician-Approved
Recommended by pediatricians, our multivitamin is designed to meet the unique needs of growing children, ensuring they get the support they need from a trusted source.
Backed by Modern Science
Our multivitamin isn’t just a blend of ingredients—it’s a formula built on cutting-edge science. From the latest studies to carefully measured doses, each gummy reflects the best of modern nutritional science.
Something for Everyone
In just two gummies, a blend of 12 organic superfoods & critical vitamins are absorbed into your bloodstream and put to work! Now it's easier than ever for you and your family to get the critical nutrients you're missing.
Kids
Packed with ingredients that support better sleep habits, reduced sugar cravings, brain development and more!*
Teens
Packed with ingredients that support mood regulation and balance, energy levels, improved sleep habits and more!*
Women
Packed with ingredients that support hair, skin and nail health, energy levels, improved sleep habits and more!*
Men
Packed with ingredients to support healthy hair, skin and nail health, better sleep habits, energy levels and more!*
**We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
1. *U.S. Food and Drug Administration. (2023). Aspartame and Other Sweeteners in Food. Retrieved from https://www.fda.gov/food/food-additives-petitions/aspartame-and-other-sweeteners-food.
2. Metabolic effects of non-nutritive sweeteners. https://pubmed.ncbi.nlm.nih.gov/26095119/
3. Vitamin D Toxicity. https://www.ncbi.nlm.nih.gov/books/NBK557876/
4. Fardous AM, Heydari AR. Uncovering the Hidden Dangers and Molecular Mechanisms of Excess Folate: A Narrative Review. Nutrients. 2023 Nov 6;15(21):4699. doi: 10.3390/nu15214699. PMID: 37960352; PMCID: PMC10648405.
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.
