Product shot of First Day Kids Multivitamin Yummy Gummies. There's a resealable bottle next to a few red and yellow gummies
Save more by subscribing. Over 15,000 families subscribe to First Day. Here is a collage of families, parents, and children all using our vitamins
Vitamins support better health. Here's a list of examples. Vitamin A helps eye health. Vitamin C helps immunity strength. Vitamin D3 helps healthy bones. Vitamin K2 helps heart health. Vitamin B1 helps brain function. Vitamin B2 helps focus support. Vitamin B6 helps energy support. Vitamin B9 (folate) helps cell development. Vitamin B12 helps blood cell health.
A closeup of our gummy vitamins. They are yellow and red to represent the strawberry and orange natural flavors.
A resealable refill pouch comes in every month if you subscribe
Our nutrition label. For more information, see the FAQ at the bottom of the page
A chart of the key features showing our vitamins contain just the good stuff. This includes a blend of organic fruits and vegetables, being non GMO, gluten-free, vegan friendly, being made in Germany, free US shipping, up to 80% less sugar, and having no artificial flavors
Our vitamins are free of most allergens. This includes tree nuts, fish, milk, eggs, shellfish, peanuts, wheat, and soy

Kids Daily Essential

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Over 11 million gummies sold in 2021.
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  • A kids multivitamin built smarter with organic ingredients and modern science for bright days. 30 day supply for kids ages 4+.
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The more kids - the more you save!
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45-Day Money Back Guarantee*
Organic Fruits & Veggies Blend
Gelatin Free
Refill pouch for subscriptions

A kids multivitamin built smarter with organic ingredients and modern science for bright days. 30 day supply for kids ages 4+.

What the Experts Say

Closeup of Doctor Kim Langdon

"It’s nearly impossible to get kids to eat the required three to four servings of fruits and vegetables a day. That’s why I recommend First Day Vitamins for children."

Kim Langdon

Closeup of Doctor Leann Poston

"When I choose vitamins, I consider their quality and safety records, ingredients, dosage, and testing protocol. First Day has created an excellent supplement for children."

Leann Poston
M.D, M.Ed, MBA,
Pediatrician and Medical Educator

Kids Daily Essentials

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Fruits & Veggies

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Up to 80%
Less Sugar

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No Artificial Flavors/Colors

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Made in

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Gelatin Free

Gelatin Free

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Gluten Free

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Non - GMO

5 Star Rating

"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"

Happy mom with her daughter smiling

Brandi C.

5 Star Rating

"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"

Happy Mom

Rachel Y.

3 Reasons Why People Choose Us

Food chart showing vitamins as a key part to everyone's diet

Organic Fruits and Veggies

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 12 organic fruits and veggies full of good-for-you antioxidants and phytonutrients. Real food. Real simple.

Up to 80% Less Sugar

Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!

Bar chart showing First Day has 2 grams of sugar, compared to other vitamins that have much more
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The Latest Science

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.

9 Essential Vitamins

carrots, an example of everyday food that has vitamin A

Vitamin A

seaweed, an example of everyday food that has vitamin B1

Vitamin B1

yogurt, an example of everyday food that has vitamin B2

Vitamin B2

chickpeas, an example of everyday food that has vitamin B6

Vitamin B6

lettuce, an example of everyday food that has vitamin B9

Vitamin B9

peas, an example of everyday food that has vitamin B12

Vitamin B12

cherries, an example of everyday food that has vitamin C

Vitamin C

mushrooms, an example of everyday food that has vitamin D3

Vitamin D3

beans, an example of everyday food that has vitamin K2

Vitamin K2

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Benefits of Daily Good Health

93% of kids don't eat enough vegetables. Filling in the gaps better supports...*

✔️ Healthy Growth and development

✔️ Brain Function

✔️ Immunity Support

✔️ Emotional Development

45-Day Money Back Guarantee

We're confident this is the best vitamin you'll ever give to your kids. But we understand you may be skeptical. So give it a try...worry-free! Have your kids try a gummy (sneak a taste for yourself too). If you're still not happy, just send it back.

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Our Scientific Advisors

Portrait of Doctor Ed

Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University

Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!

Portrait of Doctor Lei

Dr. Lei Chen, MD, MHS
Yale University

Dr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the world to help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.


What's the full nutrition facts of your vitamin?

We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)

Vitamins include:

- Vitamin A (as beta carotene) 130 mcg RAE
- Vitamin C (as ascorbic acid) 20 mg
- Vitamin D3 (as cholecalciferol from lichens) 10 mcg
- Vitamin K (as menaquinone-7) 25 mcg
- Vitamin B1 (as thiamine mononitrate) 0.3 mg
- Vitamin B2 (as riboflavin) 0.333 mg
- Vitamin B6 (as pyridoxal-5'-phosphate) 0.38 mg
- Folate (as L-methyltetrahydrofolate, calcium salt) 80 mcg DFE
- Vitamin B12 (as methylcobalamin) 1.8 mcg

ingredients list

Organic Fruit and Veggie Blend: Apple, Kale, Broccoli, Spinach, Carrot, Parsley, Beet, Green Cabbage, Blueberry, Raspberry, Strawberry, Tomato

Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax

Why do you have less than 100% of Daily Values?

Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients.

So, we've consciously formulated our vitamin around what
we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

What else is different about First Day?

We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?

We found the average multivitamin uses outdated science from 50 years ago.

To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.

Should I subscribe if I've never tried First Day before?

Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.

For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!

More questions? Find answers on our FAQ Page.

As Seen In

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* We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

  • ** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula