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Vegan Friendly

Happiness Guaranteed

Modern Science

Organic Ingredients

5,000+ Raving Reviews

it's a prime time to save!

Save 36% on subscription orders and 25% on one-time orders when you use code PRIMETIME at checkout.

CLAIM 36% OFF NOW

Vegan Friendly

Happiness Guaranteed

Modern Science

Organic Ingredients

shop by family member

INDIVIDUALLY FORMULATED FOR EVERY MEMBER OF THE HOUSEHOLD.

KIDS

Ages 4-12

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TEENS

Ages 13-17

SHOP TEENS

WOMEN

Ages 18+

SHOP WOMEN

MEN

Ages 18+

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Daily Multivitamin Gummies

Formulated using modern science to supplement your daily nutrition, helping to avoid nutritional deficiencies.

The World’s First 3-In-1 Pre+ Post+ Probiotics

Probiotics made with clinically-proven strains to help support your family’s gut health & immunity.

Holistic Wellness Routines

Help fill nutritional gaps with daily multivitamins and improve your overall gut health and your body's ability to absorb nutrients with our new 3-in-1 probiotics.

as seen on

The CW Television Network Logo in the color green
The NBC Network logo featuring a peacock with a rainbow tail to left of the letters "NBC"
ABC Network logo features a black circle with white letters "ABC" lowercase in the center
WSMV4 Network logo features the letters "WSMV" in black with a tall number "4" in yellow next to it

for people who demand better

happy families with first day vitamins

Families need good health more than ever.

Real science. The best ingredients. And great taste.

Sounds simple, right? Sure. But behind these simple concepts are years of scientific research, innovation, and design. Areas that other companies take shortcuts in - but not us.

That's why 460,000+ people made the switch to First Day.

Stop settling for the sugar bombs disguised as vitamins. Or the outdated formulas filled with unnecessary fillers.

Demand better. Demand Real Wholesome™.

Shop Now

what you can expect

  • Picture of Kids Daily Enrichment Bottle

    Peace of Mind

    "My granddaughter asks for her vitamins every morning. Makes me happy knowing she’s getting a lot of good nutrients without the sugar that comes in the traditional gummy vitamins!!"

    Kelly P.

    NOV 8 2021

  • Picky Eaters Approved!

    "All 3 of my picky eaters happily eat these daily and actually have made the comments that they wish they could eat the whole bag bc of how delicious they taste.

    Highly recommend First Day!"

    Katie B.

    JAN 19 2022

  • Where have these been!?

    "I decided to give first day a try. Not only did they taste great but they actually are all natural. No crazy hidden ingredients and bonus my husband actually takes his every day as well. Thank you for creating first day!!!"

    Jenn M.

    FEB 6 2022

you're in good hands

Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.

(Our advisors/mentors are not paid. They simply love making a difference, along with the rest of our First Day family!)

  • Dr. Ed Giovannucci, MD, MPH, ScDHarvard University

    Dr. Ed Giovannucci, MD, MPH, ScD Harvard University

    Dr. Giovannucci researches the intricacies of nutrition and lifestyle. His son and daughter eat a healthy diet but still love snacking on chocolate.

  • Dr. Lei Chen, MD, MHSYale University

    Dr. Lei Chen, MD, MHS Yale University

    Dr. Chen is a professor and pediatrician in emergency medicine. When he isn’t traveling for children's healthcare, he builds kayaks with his twin sons.